Prime Ministers of the two countries agree to make breakthroughs in economic ties as part of cooperation orientations for the future.

Prime Minister Pham Minh Chinh and his Cambodian counterpart Hun Manet agreed to raise the bilateral trade turnover to $20 billion in the coming time during talks held on December 8, on the occasion of the inauguration of the Tan Nam (Tay Ninh, Vietnam) – Meun Chey (Prey Veng, Cambodia) international border gate pair.

The two PMs agreed to make breakthroughs in economic cooperation and deepening connectivity between the two economies, including  digital economy, infrastructure and policies, particularly in trade, investment, transport, culture and tourism.

They agreed to accelerate transport and logistics connectivity, develop border gates and border trade infrastructure.

The bilateral trade between the two countries reached $10.4 billion in the first 11 months of 2025, up 12.7% year-on-year, and is expected to hit $12 billion for the whole year.

Vietnam is currently Cambodia’s third-largest trading partner and the largest within ASEAN. Vietnam also ranks fifth among foreign investors in Cambodia which, in turn, is Vietnam's second-largest overseas investment destination.

VnEconomy-Dũng Hiếu

In 2024, nearly 80% of China's Outward Direct Investment (ODI) flowed into Asia, an increase of 8.5% year-on-year, with $34.36 billion poured into ASEAN, a rise of 36.8%.

Over the past five years, Southeast Asia, particularly Vietnam, Indonesia, and Malaysia, has emerged as a premier investment destination for Chinese enterprises. Boasting numerous advantages, most notably attractive tariffs and political stability, the region is establishing a strong competitive edge.

A report released by the Ministry of Commerce, the National Bureau of Statistics, and the State Administration of Foreign Exchange of China revealed that in 2024, nearly 80% of China's Outward Direct Investment (ODI) flowed into Asia, an increase of 8.5% year-on-year, with $34.36 billion poured into ASEAN, a rise of 36.8%. 

Southeast Asian nations, including Vietnam, are parties to a series of new-generation free trade agreements (EVFTA, CPTPP, RCEP). This provides superior tariff advantages for Chinese enterprises when their products carry "Made in Vietnam" or "Made in ASEAN" labels.

Many countries in the region have pledged strong support for FDI, particularly in technology manufacturing, electronics, and precision mechanics. Tax incentives and support with investment procedures are helping businesses shorten the time required to establish and deploy factories.

Furthermore, increasingly refined raw material supply capabilities and international logistics connectivity are enabling Chinese enterprises to expand profit margins, diversify risk, and move closer to global customers. These combined advantages explain why Chinese enterprises are intending to expand their manufacturing facilities in ASEAN.

At the "Southeast Asia Investment Seminar 2025," held in Hangzhou (China) on November 26 and co-organized by the Yuhang Economic Development Zone and the Southeast Asia Overseas Association, Ms. Nguyen Thi Bich Thuy, General Director of ROX iPark, shared her experiences in accompanying investors in the Vietnamese market over the past 30 years.

Ms. Thuy highlighted that ROX iPark supports investors throughout their entire journey, from market surveys and site selection consulting to infrastructure support (such as rooftop solar power) and operational services including HR and finance. This comprehensive support helps businesses quickly stabilize their operations in Vietnam.

According to ROX iPark, the wave of Chinese enterprises relocating to Southeast Asia is expected to continue for the next 5 to 10 years. Industrial developers possessing clean land banks, high-quality infrastructure, professional operational services, and the ability to facilitate rapid administrative procedures will become the most attractive destinations for these investors.

Vneconomy-Thu Hương

The northern city’s Employment Service Center deploying a livestream recruitment model.

The northern Hai Phong City's Labor Federation has opened the first job fair of 2025, featuring 118 participating entities with nearly 150 booths, seeking to fill 16,000 job vacancies.

Participants included 88 recruitment consulting agencies, three banks, and seven loan counseling providers.

According to the Labor  Federation, the city now possesses a workforce of nearly 2.1 million people, while labor demand from local businesses is  estimated at between 100,000 and 120,000 workers.

The Hai Phong Employment Service Center reported that in 2025, it organized 114 job exchange sessions, a 152% increase year-on-year. These included 36 online sessions and 70 regular sessions, alongside numerous mobile sessions and local job festivals held at the grassroots level.

In total, these sessions attracted nearly 1,700 business participations seeking to recruit over 406,000 workers, 46% of whom were female. As a result, approximately 230,000 workers received counseling, and 39,600 individuals successfully passed preliminary selection and secured employment.

Notably, in 2025, the Hai Phong Employment Service Center pioneered digital transformation by deploying a livestream recruitment model. This initiative connected with 20 provinces and cities nationwide every week and facilitated online interviews via web links. At peak times, these sessions attracted up to 3,500 views each, allowing workers from various provinces across the country to apply for jobs in Hai Phong.

Vneconomy-Trương Quốc Cường

Under a scenario where GDP growth reaches double digits starting from 2026, passenger traffic through airports, particularly Long Thanh, is forecast to increase more rapidly.

The Government on December 8 submitted a proposal to the National Assembly (NA) for amending the latter's Resolution 94/2015 on the investment policy for the Long Thanh International Airport project.

Presenting the proposal during the 15th NA's 10th session, Minister of Construction Tran Hong Minh stated that the Government requests the NA to review and amend the content of Clause 6, Article 2 of Resolution No. 94/2015 in order to allow the Government to approve the Phase 2 Feasibility Study Report under its own authority, without having to report to the NA for approval.

According to the Proposal, granting this approval authority will facilitate proactive organization of research, appraisal, and investment decision-making.

The previous Phase 1 Feasibility Study Report identified the investment timeline for Phase 2 as the 2028–2032 period. However, under a scenario where GDP growth reaches double digits starting from 2026, passenger traffic through airports—particularly Long Thanh—is forecast to increase more rapidly. Therefore, according to Minister Minh, research for the Phase 2 investment needs to be deployed early.

The Government maintains that immediate investment in the third runway will utilize the workforce and equipment currently available for constructing Phase 1, thereby shortening the schedule, saving costs, and minimizing the impact on airport operations. Phase 2 consists of one runway, one passenger terminal with a capacity of 25 million passengers per year, and synchronous auxiliary items.

Verifying the proposal, Chairman of the NA's Economic and Financial Committee, Mr. Phan Van Mai, stated that the Government's recommendation is well-founded and consistent with legal regulations. He noted that it also closely follows the policy of promoting decentralization in the implementation of important national projects.

The Economic and Financial Committee agreed with the Government, noting that this approach is similar to previous adjustments related to the Long Thanh project that have been resolved by the NA.

Vneconomy-Đan Tiên

Petrovietnam’s 50-year journey highlights its role as Vietnam’s economic and energy pillar, driving growth, innovation, and national development amid global uncertainties. Experts, managers, and guests attending the seminar

“The Vietnam National Oil and Gas Group (Petrovietnam) has exemplified a state-owned enterprise operating efficiently, transparently, and with high competitiveness,” experts affirmed at the seminar “Petrovietnam in the Journey of Development with the Country,” organized by New Energy/PetroTimes Magazine on December 6.

An economic pillar - foundation of national energy security

Reflecting on Petrovietnam’s 50-year journey, Dr. Nguyen Quoc Thap, Chairman of the Vietnam Oil and Gas Association, said the Group has shouldered both a “heavy and glorious responsibility”: serving as a national energy pillar, a core economic force, and a symbol of Vietnamese spirit at sea.

Nhon Trach 3 and 4 LNG gas power plants preparing for inauguration

Over half a century, Petrovietnam has extracted and sold more than 440 million tons of oil and brought nearly 200 billion cubic meters of gas ashore. The Group has remained one of the state budget’s most consistent contributors, even during periods of sharp volatility in global oil and gas markets, thanks to disciplined operations and stable revenue streams.

Beyond economics, Petrovietnam fulfills the mission of ensuring “5 Securities”: energy, economic, food, defense, and maritime sovereignty security, along with social security—reinforcing its role as a key driver of national development.

Building on that foundation, Petrovietnam’s “5 Firsts” further define its position. It is the largest enterprise by scale, with total consolidated assets of more than VND1 quadrillion ($38.5 billion) and owner’s equity exceeding VND556 trillion ($21.4 billion). It also records the highest budget contributions, averaging VND160 trillion ($6.15 billion) per year, which accounts for more than 80 per cent of all contributions from the state-owned enterprise sector. Petrovietnam reports the highest profits as well, reaching VND316 trillion ($12.2 billion) in the 2020-2025 period, equivalent to an average of about $2.2 billion per year. It is also the only enterprise to receive numerous top-tier science and technology distinctions, including six Ho Chi Minh Awards and four State Awards.

Thi Vai LNG storage facility

What moves Dr. Thap most is the image of those who “searched for fire” in the industry’s early days, Petrovietnam staff who endured extreme hardship to survey and collect geological, geochemical, and geophysical data to locate the country’s first drilling sites.

He underscored the core values shaping Petrovietnam’s identity: perseverance and resilience; the will to master technology; the capacity to realize national and industry goals; and, above all, passion for the profession, solidarity, and mutual support.

From the perspective of an agency tasked with examining and supervising economic policy, Ms. Pham Thuy Chinh, Deputy Chairwoman of the National Assembly’s Economic and Financial Committee, echoed these assessments. She emphasized Petrovietnam’s special role across multiple pillars of the economy.

According to her, the Group is a driver of growth and macroeconomic stability, maintaining strong GDP and budget contributions and generating jobs for tens of thousands of workers. Its comprehensive oil and gas value chain ensures strategic supply, supporting growth and price stability. Offshore operations affirm national sovereignty and help develop seaport infrastructure, logistics, and supporting industries.

Ms. Chinh noted that Petrovietnam remains a stabilizing force for national energy security. Despite global disruptions, the Group has maintained steady supplies of gasoline, oil, gas, electricity, and fertilizers, helping Vietnam avoid energy shocks. It is also a pioneer in innovation and digital transformation, advancing technology programs aligned with Resolution No. 57-NQ/TW and strengthening national self-reliance.

After five decades of development, Petrovietnam has emerged as Vietnam’s leading enterprise in revenue, efficiency, and budget contribution, continuing to play a central role in supporting sustainable national growth.

Dung Quat Oil Refinery

Petrovietnam’s ecosystem - a strategic foundation of the economy

Offering a broader economic lens, Associate Professor Dr. Nguyen Thuong Lang of the National Economics University said Petrovietnam’s contributions cannot be measured solely in tons of crude oil. Instead, its strength lies in its interconnected ecosystem and extensive spillover effects across the economy.

He noted that energy technology is considered strategic in economics, underscoring Petrovietnam’s vital role in industrialization and modernization. The Group’s influence spans the entire “industrial-energy ecosystem,” including exploration-exploitation, refining-petrochemicals, gas-electricity-fertilizer, oil and gas services, manufacturing, and maritime transport. These interconnected chains generate substantial added value and position the Group as a key player in the transition to green energy.

Ca Mau Fertilizer Plant

Another dimension of Petrovietnam’s stature, according to Mr. Nguyen Van Phung, Senior Expert on Tax and Business Administration and former Director of the Department of Large Enterprise Tax (Ministry of Finance), is its long-term vision and strict financial discipline. These factors, he argued, make Petrovietnam a rare enterprise that tax authorities can fully trust as a “real business - real data” entity. Cash flow, investments, budget allocation, and revenue-expenditure are managed with transparency and aligned with international standards.

He emphasized that long-term strategy is critical in industries like oil and gas, gas-electricity-fertilizer, and refining-petrochemicals, where projects involve large capital outlays, high complexity, and long investment cycles. Petrovietnam’s commitment to human resources and risk management has created a workforce capable of navigating market turbulence. This “three-legged stool” - financial discipline, long-term thinking, and investing in people - forms the foundation of the Group’s sustainable success.

Petrovietnam’s offshore wind power foundation construction site in Vung Tau - Ho Chi Minh City

Looking ahead, Petrovietnam faces new demands: energy transition, emissions reduction, high-tech development, ESG compliance, and volatile global geopolitics. Experts at the seminar agreed that the Group must continue advancing its energy-industrial ecosystem but restructure it toward a green, smart, and efficient model. With a strong foundation, Petrovietnam is well-positioned to lead in renewable energy, hydrogen, deep processing, the gas industry, and LNG infrastructure. However, experts stressed the need for a special strategic mechanism that empowers the Group to fully leverage its resources as a pillar of economic and energy security.

Ms. Pham Thuy Chinh shared her impressions after reading Managing Fluctuations and Crises, edited by Petrovietnam Chairman Le Manh Hung. She said she was encouraged by the Group’s early recognition of global volatility and its proactive shift in management thinking.

She added that Vietnam needs a synchronized legal framework and tax-financial policies tailored to long-term energy investments. With multibillion-dollar projects and lengthy lifecycles, clear and stable tax and fee mechanisms are essential for Petrovietnam to confidently invest in LNG, hydrogen, and deep refining - sectors of strategic national importance.

“From the perspective of voters and National Assembly deputies, Petrovietnam is a model to prove that state-owned enterprises can operate effectively, transparently, and with high competitiveness if they have a suitable mechanism. This is a very important message for policymakers in the current state-owned enterprise reform process. With its vision and rich tradition, Petrovietnam will achieve progress worthy of the expectations of the Party, the State, and the People,” Deputy Chairwoman of the Economic and Financial Committee of the National Assembly Pham Thuy Chinh expressed her hope.

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The Exchange strives to list a minimum of 30,000 technology product details from 5,000 suppliers and is expected to execute at least 10,000 successful connections between supply and demand.

The Hanoi People's Committee has officially approved a scheme to establish the "Hanoi Technology Exchange".

According to the approved plan, the city aims to develop the Hanoi Technology Exchange into a modern, multi-functional infrastructure for science, technology, and innovation.

It is designed to serve as a technology data hub connecting regional and international networks. Acting as a professional intermediary, the Exchange will support and execute valuation, brokerage, and the promotion of technology transfer, as well as the commercialization of scientific research and technological development results.

The city has set ambitious targets to be achieved by 2030, beginning with ensuring a digital infrastructure where the platform integrates AI, Blockchain, and Big Data technologies. The Exchange strives to list a minimum of 30,000 technology product details from 5,000 suppliers and is expected to execute at least 10,000 successful connections between supply and demand. The goal is to complete at least 1,000 successful technology transfer or sales transactions, reaching a total transaction value of VND500 billion (nearly $19 million).

Additionally, the plan seeks to attract participation from at least 20 domestic and international technology investment funds, connect with over 100 research institutes and universities, and cooperate with 500 enterprises seeking technology solutions. The Exchange also plans to interconnect with at least 10 regional and global technology platforms.

Hanoi aims for the facility to become the leading technology marketplace in Southeast Asia, contributing 5% to Vietnam's total technology transaction value. The project is projected to create 2,000 direct and indirect jobs and support the establishment of 100 new science and technology enterprises.

Operating within the capital but extending its activities to localities nationwide and internationally, the Hanoi Technology Exchange will focus on key sectors including the semiconductor industry, digital technology, Big Data, AI, precision mechanics, automation, and electronics. Other priority areas include new materials, high-tech engineering materials, medicinal processing, pharma-chemistry, cosmetics, biotechnology, and high-tech agricultural food processing.

To foster global integration, the Exchange will establish interconnection channels with similar platforms in other provinces and cities in Vietnam, as well as international exchanges in China, South Korea, Singapore, and the European Union.

Its mandate includes building a technology database, listing and promoting technologies, conducting valuations and auctions, providing consulting and brokerage services for technology transfers, and offering legal and financial support alongside training and communication services.

Vneconomy-Vũ Khuê

The ongoing restructuring of global climate finance and net-zero strategies offers Vietnam a chance to play a more decisive role.

The trend towards green transformation and sustainable development is gradually becoming a central focus in many countries, but the current backdrop of political instability and global economic fluctuations has placed significant pressure on major climate finance initiatives, forcing these organizations into a phase of “restructuring” to adapt to the new reality.

One notable example is the Net Zero Asset Managers (NZAM) initiative - a network of investment managers controlling trillions of dollars in assets who have pledged to support the goal of net-zero emissions.

Launched at the end of 2020, the NZAM initiative aimed to create a global network of investment managers committed to the international net-zero emissions target. At its inception, around 30 professional organizations participated, managing nearly $9 trillion in assets; a figure reflecting strong market confidence in the future of green investment. Just five years later, by early 2025, the network had expanded to over 325 members with total assets exceeding $57 trillion. Yet behind this growth lie major challenges arising from political and global economic volatility.

Adapting green finance

In early 2025, the NZAM initiative was forced to pause operations after several major financial institutions, including BlackRock - the world’s largest asset manager - announced its withdrawal due to legal and political pressure in the US. The “anti-ESG” (environmental, social, and governance) movement, led by conservative politicians, framed participation in climate initiatives as “political interference in investment”. Facing this pressure, NZAM had to review its entire operational framework, from commitment structures to reporting methods, to ensure compliance with varying legal contexts across regions.

After this pause, NZAM was relaunched with a “more pragmatic and flexible” approach. Rather than binding all signatories to a single target of achieving net-zero emissions by 2050, the initiative now allows members to set their own goals based on market conditions, legal frameworks, and the internal capacity of each investment organization.

This strategic adjustment enables NZAM to expand its influence and avoid political conflicts while maintaining its core philosophy: treating climate risks and opportunities as central to investment governance. Today, NZAM is entering a phase of “adapting for sustainable growth”, reflecting the spirit of the new era.

Notably, some critics argue that NZAM’s relaxation of the 2050 net-zero target across countries and territories represents a step backwards for the global green investment movement. In reality, this is a necessary strategic adjustment, signaling greater maturity for the global sustainable investment movement.

In its early phase, climate initiatives were often built on strong political commitments, setting ambitious goals to inspire action. However, when implemented, differences in legal frameworks, market capacities, and economic-political pressures across regions made “hard commitments” difficult to sustain.

NZAM’s shift towards flexibility is a way to maintain inclusivity and adaptability. Instead of forcing all participants to move at the same pace, the initiative allows organizations to follow different paths towards a shared destination. This is especially crucial as the US experiences a strong wave of anti-ESG sentiment, while Europe, Canada, Japan, and Australia continue to enforce rigorous climate policies.

In practice, this “relaxation” should not be seen as a retreat but as a shift from “political commitment” to “practical commitment”. Flexibility allows initiatives like NZAM to survive and grow rather than collapse due to political divisions or market absorption limits. It demonstrates that green investment is evolving from a movement into a professionalized stage, where investors focus on effectiveness, grounded in real data and tangible impact rather than slogans. In the long term, this approach will strengthen market confidence in sustainable investment, as it relies on voluntary, transparent, and adaptive principles rather than imposed mandates.

Impact on Vietnam

For developing countries, including Vietnam, the global restructuring of net-zero strategies could be a “positive” opportunity if leveraged wisely or “negative” if development strategies become inconsistent or unstable. As major financial institutions adjust portfolios to mitigate political and legal risks in the US and Europe, they tend to seek emerging markets with stable policies, clear green development orientations, and long-term growth potential.

Vietnam, with its commitment to achieving net-zero emissions by 2050 affirmed by the Prime Minister at COP26 in late 2021, has emerged as a potential destination for global green finance. The Party and government’s strategic planning, through the four-pillar resolutions, consistently signals Vietnam’s long-term green transition path to the international community.

The restructuring of global net-zero strategies does not imply a reduction in green capital. On the contrary, it opens opportunities for more flexible and practical allocation. When initiatives like NZAM allow investors to set emission targets according to each country’s conditions, localized projects, such as renewable energy, green transportation, low-carbon manufacturing, and circular agriculture, can be implemented.

These sectors align with Vietnam’s priorities, where green transition is a pillar of the new growth model, further detailed in the four-pillar resolutions. In addition, the legal framework of Vietnam’s carbon market is being rapidly strengthened, as reflected in government Decree No. 119/2025/ND-CP amending Decree No. 06/2022/ND-CP on greenhouse gas mitigation and ozone layer protection.

This is a critical step, laying the foundation for a domestic carbon market pilot program through 2028 before full operations begin in 2029. The roadmap demonstrates that Vietnam is moving from commitment to implementation, with a structured approach integrated with the international financial system.

An effective carbon market would provide transparent emissions pricing, facilitating access by Vietnamese businesses to international capital and green finance mechanisms such as climate credit, carbon bonds, or cooperation under Article 6 of the Paris Agreement.

To fully seize this opportunity, Vietnam must ensure two key factors: policy stability and transparency in carbon credit data. Global investors increasingly demand robust greenhouse gas reporting, climate risk assessment, and a social impact evaluation on projects.

By quickly completing the institutional framework, enhancing capacity in greenhouse gas inventories, standardizing national carbon data, and building a credible team of carbon credit evaluators recognized internationally, Vietnam could become a regional hub for green finance and carbon markets in Southeast Asia over the next decade; a model of a developing country turning global challenges into sustainable growth opportunities.

Golden opportunity

Amid the global “net-zero strategy adjustments” and the rise of the anti-ESG movement in the US, Vietnam’s most important task is to remain steadfast in its commitment to achieving net-zero emissions by 2050, treating it as the guiding principle for all national development policies. Beyond reinforcing international credibility, this commitment also creates long-term competitive advantages.

Development should be built on three parallel pillars: digital transformation - to accelerate efficiency and productivity; green transition - to ensure sustainable development; and innovation - to enhance long-term competitiveness.

In reality, Vietnam is standing before a golden opportunity. As many major economies are influenced by domestic political factors, global green capital is likely to flow towards countries with stable policies and clear commitments. By advancing institutional reforms, ensuring transparency in emission data, and efficiently operating the carbon market, Vietnam could become a regional “hub” for green finance.

More importantly, achieving the net-zero target is not only an international responsibility but also a domestic development strategy. It is a pathway for Vietnam to improve growth quality, reduce its dependence on fossil fuels, create green jobs, and elevate its position in global supply chains. Remaining steadfast, taking practical action, and seizing the transformation opportunity is how Vietnam can uphold its commitments while accelerating sustainable development.

(*) Dr. Nguyen Phuong Nam is an International Reviewer for Climate Change Reports at the United Nations Framework Convention on Climate Change (UNFCCC) and a Member of the United Nations’ Initiative for Climate Action Transparency (ICAT) Advisory Committee.

VET-By Dr. Nguyen Phuong Nam (*)

It is one of the two generating units under Vietnam’s first liquefied natural gas (LNG)-fired power complex.

The Nhon Trach 4 power plant, one of the two generating units under Vietnam’s first liquefied natural gas (LNG)-fired power complex, is scheduled to begin commercial operation on December 20.

The Nhon Trach 3 and 4 project in southern Dong Nai province is invested in by PetroVietnam Power Corporation (PV Power), a member of the Vietnam National Industry - Energy Group (Petrovietnam). Its total investment was estimated at $1.4 billion.

With a total capacity of over 1,620 MW, the two plants will provide around 9-12 billion kWh to the national grid each year once completed.

All procurement and equipment installation work has been carried out on schedule. In June, the Nhon Trach 3 power plant successfully completed its first ignition and no-load testing, clearing a critical technical step before commencing load trials. It was officially connected to the national grid on June 27.

VnEconomy-Thiên Di

Tan Nam - Meun Chey int’l border gate pair is located about 150 kilometers from Ho Chi Minh City and about 120 km from Cambodia’s capital of Phnom Penh.

Vietnamese Prime Minister Pham Minh Chinh and his Cambodian counterpart Samdech Thipadei Hun Manet on December 8 co-chaired the inauguration ceremony of Tan Nam (Tay Ninh province, Vietnam) – Meun Chey (Prey Veng province, Cambodia) international border gate pair, according to a report from the Vietnam News Agency.

The border gate pair is located about 150 kilometers from Ho Chi Minh City and about 120 km from Cambodia’s capital of Phnom Penh.

The inauguration of this border gate pair is of significant importance, contributing to strengthening the fine neighborhood, traditional friendship, comprehensive cooperation and long-term sustainability between Vietnam and Cambodia.

In particular, it is expected to help promote the building of a borderline of peace, friendship, cooperation, and development; enhance infrastructure connectivity and people-to-people exchanges; and support efforts to raise bilateral trade to $20 billion, which currently stands at $10 billion annually.

Speaking at the inauguration ceremony, both leaders emphasized that this is an important event, clearly reflecting the spirit of trust, solidarity, and close, effective cooperation, opening a new gateway for trade and building another bridge of friendship between the two nations. They also appreciated the efforts of ministries, local authorities, and relevant agencies for their cooperation during the construction and upgrading of the border gate pair.

PM Chinh noted that building on the strong, friendly relationship between the two countries, the international border gates along the Vietnam–Cambodia border have for many years played an important role in connecting the two economies, facilitating the circulation of goods, enabling businesses to expand trade and cooperation, and facilitating the travel of people of both nations.

He emphasized that the Vietnam–Cambodia border is not only a territorial demarcation line but also a bridge for exchange, friendship, and cooperation, reflecting the spirit of close neighborhood and the deep, enduring bonds between the two countries and their people. The inauguration of the new border gate pair has created new opportunities, especially in supporting fast and sustainable growth, bringing happiness and prosperity to border communities and contributing to shared development of both countries.

To ensure smooth and effective operation of the border gate pair, the Vietnamese PM called on relevant ministries, sectors, agencies, and localities of both countries to coordinate closely and focus on five areas: strengthening border management, security, and joint patrols while combating cross-border crimes and enhancing collaboration between border protection forces; simplifying procedures, digitalizing customs clearance, and developing smart border gates to reduce time and costs and improve management of the movement of goods and people; and boosting infrastructure connectivity and the border economic space, and encouraging investment in logistics along with preferential policies for import–export activities.

They should also focus on promoting regional linkages and local cooperation, especially between Tay Ninh and Prey Veng provinces, in socio-economic development tied to the border gate pair’s potential, including cooperation in healthcare, culture, education, trade, tourism, and people-to-people exchanges; and increasing the role of businesses and industry associations in seeking cooperation opportunities, expanding investment, complying with local laws, ensuring product quality and social responsibility, and maximizing advantages in agriculture, processing, logistics, and export-oriented production.

PM Chinh expressed his hope that the inauguration of the Tan Nam – Meun Chey border gate pair will create strong momentum for the two countries to soon complete demarcation and marker planting for the remaining 16% of the border that has not yet been finalized; and at the same time, to consider developing additional international border gate pairs along the shared border, so as to soon raise bilateral trade to $20 billion as agreed by the two countries’ high-ranking leaders.

It will become a model international border gate pair, leading in digital transformation, and bringing prosperity, well-being, and happiness to people in the border areas, while making the Vietnam–Cambodia border a true “belt of security, bridge of friendship, engine of growth, and anchor of public trust” for both countries, contributing to a peaceful, stable, cooperative, and sustainably developing environment in the region, he added.

Sharing the same view, PM Hun Manet affirmed that the official opening of this border gate pair is a clear testament to the goodwill, unity of approach, and determination to cooperate between Cambodia and Vietnam, as the two countries are working together to build a border of peace, friendship, cooperation, development, and a border that facilitates trade, the exchange of goods and services, and supports the lives of the people.

He called on relevant ministries, agencies, and authorities of Prey Veng and Tay Ninh to continue working closely together, develop appropriate strategies, and formulate concrete plans to facilitate the flow of goods, services, and business activities, especially in high-potential sectors such as agriculture, agro-industry, and export-oriented processing. He also stressed the need to prevent and combat cross-border crimes.

On this occasion, the two PMs cut the ribbon to inaugurate the Tan Nam – Meun Chey friendship bridge between the two countries.

VNA-Khanh Van

Total export revenue reaching nearly $25.4 billion.

Northern Ninh Binh province posted export revenue of nearly $25.4 billion in the first 11 months of 2025, soaring 61.3% year-on-year and surpassing the annual target by 11.6%.

The impressive growth was driven by strong performance across key product groups, including electronics, textiles, leather and footwear, and electrical equipment. Economic zones and industrial parks continued to play a central role in the province’s export expansion, contributing more than 63% of the total turnover.

Large manufacturers such as QMH Computer, MCNEC Vina, Gemtek Vietnam, ACE ANTENNA, Neweb Vietnam, Wistron Infocomm Vietnam, and SET Vietnam all recorded double-digit growth, reflecting the robust momentum of the high-tech and supporting industries within the province.

Ninh Binh had targeted $22.75 billion in exports for this year, but surpassed this figure within just 11 months—providing a strong boost to local economic growth and further consolidating the leading position of its key export sectors.

On the basis of this achievement, the province expects businesses to continue investing in technology, scaling up operations, and capitalising on advantages from trade agreements to expand their presence in major markets such as the United States, South Korea, Japan, Taiwan (China), and others in the coming years.

VnEconomy-Nguyễn Thuấn

Vietnam's economic indicators in November and in 11 months of this year still recorded positive results.

-Vietnam Economic Times - VnEconomy

The figure surpassing the previous all-time record of 18 million set in 2019.

Vietnam welcomed 1.98 million international visitors in November, up 14% from the previous month and nearly 16% year-on-year, according to the National Statistics Office.

The figure brings total international arrivals in the first 11 months of 2025 to 19.15 million—an increase of 21% year-on-year and surpassing the previous all-time record of 18 million set in 2019.

North American markets recorded particularly strong momentum in November, with arrivals from the United States rising 30.5% month-on-month and those from Canada surging 55.9%.

China remained Vietnam’s largest tourism source market with nearly 4.8 million arrivals, followed by the Republic of Korea with more than 3.9 million.

Domestic tourism continued to thrive as well, with 130.5 million Vietnamese travellers recorded in the 11-month period.

Total tourism revenue from January to November was estimated at VND924 trillion ($35.1 billion), highlighting the sector’s strong recovery and expanding contribution to the economy.

VnEconomy-Tường Bách

Marking 41 years, Hy Lam Mon examines how a tradition-built brand can stay relevant amid intensifying competition and rapidly changing consumer expectations.

In a market crowded with new bakery brands appearing almost daily, Hy Lam Mon remains a steadfast name in the collective memory of generations of Vietnamese consumers. Over more than four decades, the bakery has navigated shifting tastes, technological change, and fierce competition. What has enabled the brand to endure for 41 years—and does this storied name still resonate with today’s customers?

From tradition to legacy

The Hy Lam Mon story began more than forty years ago in old Saigon, when a small bakery set out with a simple purpose: to offer fresh, meticulously made cakes rooted in traditional flavors. Guided by its founding philosophy of “Bringing Love – Delivering Happiness,” the shop gradually became a beloved destination for local families.

Over time, Hy Lam Mon became synonymous with birthday cakes, mooncakes, and Western-style pastries, products intertwined with personal milestones and family celebrations. For many, choosing Hy Lam Mon has become second nature, a habit shaped by trust built across decades. That loyalty has helped the brand weather major shifts in Vietnam’s culinary and retail landscape.

Innovation to meet modern expectations

Yet in today’s hyper-competitive bakery market, where domestic and international brands aggressively vie for attention, a pressing question emerges: Can Hy Lam Mon continue to project the aura of a “legend”? Its future rests on how effectively it adapts to a rapidly changing consumer environment.

One factor behind Hy Lam Mon’s staying power is its firm commitment to product quality. At a time when many bakeries emphasize aesthetics, the brand insists on rigorous standards for ingredients, baking techniques, and freshness. Veteran bakers, some of whom have worked with the company for decades, continue to train younger artisans, preserving the craftsmanship that differentiates the brand.

Hy Lam Mon has also sought to stay relevant to emerging tastes. In recent years, it has refreshed its packaging and introduced sleeker, more contemporary cake designs tailored to younger customers. Seasonal collections, released during the Mid-Autumn Festival, Christmas, or Lunar New Year, blend modern styling with traditional inspiration, creating what the brand calls a “familiar yet novel” experience.

This strategy of “preserving the core while innovating at the edges” has helped Hy Lam Mon maintain its presence and appeal among both long-time customers and a growing youth demographic.

Today’s consumers demand more than good flavor: they expect speed, creativity, distinctive design, and an emotional connection to the products they buy. A legend can endure only if it evolves. Through ongoing efforts in product development, customer experience, and brand strategy, Hy Lam Mon signals that it is not standing still.

Forty-one years is more than a milestone, it is evidence that enduring value can transcend shifting market trends.

Ultimately, whether Hy Lam Mon still retains its allure will be decided by the people who continue choosing its cakes for life’s most important moments. As long as those emotional ties remain intact, Hy Lam Mon’s place as a legend will endure, not only in the bakery industry but in the memories of generations of Vietnamese customers.

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The figure marking a year-on-year growth of 9.1%.

Vietnam’s total retail sales of goods and consumer service revenue reached an estimated VND6.37 quadrillion ($242 billion) in the first 11 months of 2025, marking a year-on-year rise of 9.1%, according to the National Statistics Office (NSO).

In November alone, the revenue was estimated at VND601.2 trillion ($22.85 billion), up 7.1% from the same period last year.

Retail sales of goods accounted for the majority of the 11-month total, contributing nearly VND4.86 quadrillion ($184.7 billion), or 76.2%, and increasing 7.9% year-on-year. All major product groups posted stable growth, including food (up 9.6%), clothing (up 8.5%), household goods and equipment (up 7.8%), and cultural and educational items (up 5.1%).

Revenue from accommodation and catering services reached VND767.8 trillion ($29.19 billion), accounting for 12% of the total and rising 4.6% year-on-year. Tourism services generated VND85.4 trillion ($3.24 billion), up a strong 19.9% from a year earlier.

Several major localities reported double-digit growth, notably Hanoi (23.4%), Ho Chi Minh City (22.3%) and Quang Ninh (18.2%).

VnEconomy-Vũ Khuê

The manufacturing and processing sector continuing to be the main growth driver, expanding 10.6%.

Vietnam’s index of industrial production (IIP) grew 9.3% in the first 11 months of 2025 compared to the same period last year, according to the National Statistics Office (GSO).

The manufacturing and processing sector continued to be the main growth driver, expanding 10.6% and contributing 8.5 percentage points to overall IIP growth. Electricity production and distribution increased 6.5%, adding 0.6 percentage point to the national index.

Several industries posted strong year-on-year increases, including motor vehicle manufacturing (22%), rubber and plastics production (16.4%), and garments (13.5%).

Of the 34 localities that recorded higher IIP, many saw significant gains fueled by robust processing and manufacturing activities. Quang Ninh led with a 33.8% surge, followed by Phu Tho (28.8%) and Ninh Binh (23.4%).

The production rebound has also supported the labor market. As of November 1, 2025, employment in industrial enterprises rose 1.0% from the previous month and 3.7% year-on-year.

VnEconomy-Huyền Vy

With crypto assets finding favor in the country, Vietnam is to conduct a pilot market program to determine actual potential.

Tech researchers Cointelegraph Research have put the global crypto asset market at more than $2.5 trillion in 2025, with Asia accounting for over 40 per cent of the total value. Within the region, Vietnam has emerged as one of the most dynamic markets, and will be piloting a crypto asset market to lay the groundwork for sustainable development. But despite its potential, the market faces challenges ranging from scams to unlicensed fundraising.

Between promise and peril

Despite regulatory gaps, Vietnam continues to rank among the world’s Top 3 countries in crypto ownership, with an estimated 20-21 million people having invested in or traded digital assets, equivalent to about 21 per cent of the population.

Yet behind this rapid growth lies significant risk. For years, the sector has operated in a legal “grey zone”, creating fertile ground for scams, illegal fundraising, and market manipulation. The collapse of the Antex project is a recent example. After attracting thousands of investors with promises of high returns, the project quickly unraveled, wiping out hundreds of billions of VND in investments. Earlier cases such as Ifan, Pincoin, and Sky Mining similarly shocked the public with sophisticated scams.

According to the Department of Cybersecurity and High-Tech Crime Prevention at the Ministry of Public Security, authorities uncovered nearly 1,500 online fraud cases causing losses of more than VND1.66 trillion ($64 million) in just the first ten months of 2025. A significant share involved crypto and digital asset schemes spread across more than 1,500 online groups and forums. The figures reflect both the market’s appeal and investors’ vulnerability amid ongoing legal uncertainty.

While the sector’s potential remains vast, a great deal of capital from Vietnamese investors continues to flow into foreign exchanges; beyond State oversight and without contributing meaningfully to national revenue. This combination of regulatory risk and outbound capital has placed a heavy management burden on Vietnam, while much of the economic benefit goes overseas.

Against this backdrop, the government’s Resolution No. 05/NQ-CP, which pilots a domestic crypto asset market, seeks to establish a legal framework for the emerging asset class. The policy aims not only to curb risks from underground trading but also to unlock new financial resources and enhance market transparency.

At the recent “Crypto Assets: From Grey Zone to Pilot Implementation - Solutions for Transparency, Safety, and Efficiency” online seminar, experts said Vietnam is pursuing a cautious path - encouraging innovation while managing risks - instead of imposing an outright ban or fully liberalizing the market, as seen in other countries.

Dr. Can Van Luc, Chief Economist at the Bank for Investment and Development of Vietnam (BIDV), said the country is focusing on tokenized assets - a subset of digital assets - while steering clear of securities or central bank-issued digital currencies (CBDCs). Oversight responsibilities are clearly divided - the Ministry of Finance (MoF) manages tokenized assets, and the State Bank of Vietnam (SBV) oversees legal digital money. “This approach enables both innovation and control, allowing the market to grow sustainably without freezing investment flows,” Dr. Luc explained.

Meanwhile, Dr. Nguyen Tri Hieu, Director of the Institute for the Research and Development of Global Financial and Real Estate Markets, said the five-year pilot program under Resolution No. 05 represents a prudent and realistic approach. He added that the trial phase will allow regulators to build hands-on experience, refine oversight mechanisms, and reduce risks of fraud, money laundering, and terrorist financing as digital asset transactions surge globally.

Shaping a cautious frontier

Vietnam is developing a regulatory framework for its crypto asset market based on lessons from advanced economies such as Singapore, Japan, and Hong Kong (China). According to Mr. To Tran Hoa, Deputy Head of the Department of Market Development at the State Securities Commission (SSC), limiting the number of licensed organizations to five in the initial phase will help ensure effective oversight, maintain fair competition, and set the stage for a stronger regulatory foundation.

Internationally, markets like Singapore, Thailand, and the EU have adopted flexible approaches, creating “sandboxes” for innovation under controlled risk or recognizing crypto assets as key pillars of the digital economy. These examples show that regulation and innovation - a model Vietnam aims to follow - can coexist.

Mr. Phan Duc Trung, Chairman of the Vietnam Blockchain Association, noted that while Vietnam lags behind in establishing a legal framework, close coordination between the SBV, the SSC, the Ministry of Justice, and the MoF could help the country reach international standards within three years.

Resolution No.05 adopts a cautious approach that seeks to balance growth with risk control. However, one notable limitation is that crypto asset issuance and offerings are currently restricted to foreign investors; a policy that contrasts with Vietnam’s growing domestic investor base and rising market interest. This raises concerns about whether such restrictions could hinder transparency and the market’s sustainable development.

Mr. Hoa emphasized that the market’s appeal lies not in opening too quickly but in product quality, liquidity, transparency, and security. While Vietnam reports some 21 million digital asset accounts, that figure is likely overstated since investors often hold multiple accounts. A bigger concern, he believes, is limited investor understanding.

Dr. Luc said the market’s long-term success depends on gradually opening participation to qualified domestic professional investors. Such investors could be defined by securities experience or accredited training in digital assets, ensuring both safety and competency.

He added that a phased pilot program allowing domestic professional investors to participate, alongside finalizing rules for CBDCs, tokenized securities, and data infrastructure, would create a foundation for long-term stability. Without tokenized securities, he warned, the market risks falling behind. Digital share issuances and trading, meanwhile, could open a more transparent, lower-risk, and accessible fundraising channel for smaller investors.

Building trust through transparency

Transparency is central to market regulation. Companies operating in the sector must fully disclose information, submit regular reports, and comply with rules on custody, issuance advisory, valuation, and cybersecurity. Dr. Hieu noted that the main challenge in piloting crypto assets is not technology but ensuring the identification, custody, and real-world value of underlying assets.

Even in real estate, with tangible assets, multiple collateralization still occurs. Meanwhile, Resolution No. 05 does not clarify oversight mechanisms, value assurance, or conversion ratios between physical and digital assets, leaving investors exposed.

Vietnam currently lacks a robust system for asset appraisal and ownership insurance like those in advanced economies, where insurers verify ownership, usage rights, and potential disputes before banks release funds. This gap makes investor confidence fragile, particularly when tokenized assets’ real-world values remain unverified.

Dr. Hieu also warned that without transparent valuation mechanisms, the MoF could face major challenges, as crypto assets may be exploited for speculation or money laundering. Banks, with blockchain technology enabling full transaction traceability, are well-positioned to monitor these flows. He proposed routing all crypto transactions through the banking system as a mandatory checkpoint to prevent money laundering, speculation, and ensure transparency.

As Vietnam develops digital currencies and derivative products, Mr. Trung added, the priority must remain on investor protection and risk control. Customers should be categorized by financial capacity and understanding, with corresponding management measures. Financial institutions should also guide investors in portfolio allocation, keeping high-risk products limited while emphasizing safer assets such as bonds. Sustainable market growth depends on balancing investor protection, market expansion, and anti-money laundering efforts.

Dr. Luc said effectively implementing Resolution No. 05 will require clearer guidance on classifying different types of crypto assets, an area still unresolved. “Digital assets today are highly diverse, from real estate, art, and copyrights to stocks, and each carries different risk levels,” he said. “Regulation must reflect that diversity rather than treating all assets the same.”

Box

Under Resolution No. 05/NQ-CP, Vietnam will pilot a crypto asset market for five years, allowing a maximum of five licensed exchange operators, to ensure effective oversight and prevent systemic risks. Participating companies must have minimum charter capital of VND10 trillion ($385 million), with at least 65 per cent contributed by a minimum of two financial institutions such as banks, securities firms, investment funds, insurance companies, or technology enterprises. Foreign ownership is capped at 49 per cent, and technology infrastructure must meet Level-4 security standards; the highest currently required for critical data systems.

VET-Phuong Linh

Born in Vietnam and raised in Poland, Dam Minh carries within him two cultures and two distinct memory lines, which creates parallel layers of identity in his art.

A solo exhibition by artist Dam Minh, who was born in Vietnam and raised in Poland, regarded as one of the most distinctive voices in contemporary watercolor painting, is set to take place from December 9 to December 26, 2025, at the Tien Duong House, within the Temple of Literature in Hanoi.

The exhibition,  titled  “Acquired Identity,"  brings together more than 200 representative works created by Dam Minh across multiple periods, from 2005 to the present. This is the first time that two decades of his artistic journey are being showcased in a systematic way in Vietnam.

Watercolor - often considered a delicate, elusive, and difficult medium—has become Dam Minh’s greatest strength. He is regarded as one of the rare artists who fully masters watercolor techniques, from diffusion and tonal layering to pigment texture and visual atmosphere.

Yet the appeal of his work lies not only in technique, but in the way he uses it to tell subtle stories of time, light, emotion, and memory.

In many paintings, the central “character” is not a defined figure but a dominant color, an atmosphere, a movement of light, or a thin veil of mist - elements that are intangible, yet become the soul of the artwork through his brushwork. His paintings do not demand interpretation; instead, they unfold slowly and naturally. Each translucent layer, each wash, each shifting light–dark passage sits quietly, allowing emotion to rise for those who linger long enough.

Born in Vietnam and raised in Poland, Dam Minh carries within him two cultures and two distinct memory lines. This creates parallel layers of identity in his art. 

In Vietnam, he revisits Hanoi and familiar landscapes with the eyes of someone who has left and returned - both intimate and refreshed. This interplay forms the foundation of his evolving artistic identity. 

“Forming Identity” offers viewers a chance to witness how Dam Minh’s practice has shifted - from technique to emotion, from form to color, from space to memory - revealing a coming-of-age narrative in which each painting becomes a chapter of a watercolor autobiography.

VnEconomy-Tuệ Mỹ

Born in Vietnam and raised in Poland, Dam Minh carries within him two cultures and two distinct memory lines. This creates parallel layers of identity in his art.

The solo exhibition “Forming Identity"  by artist Dam Minh, regarded as one of the most distinctive voices in contemporary watercolor painting, is set to take place from December 9 to December 26, 2025, at the Tien Duong House, within the Temple of Literature in Hanoi.

The exhibition brings together more than 200 representative works created by Dam Minh across multiple periods, from 2005 to the present. This is the first time that two decades of his artistic journey are being showcased in a systematic way in Vietnam.

Watercolor - often considered a delicate, elusive, and difficult medium—has become Dam Minh’s greatest strength. He is regarded as one of the rare artists who fully masters watercolor techniques, from diffusion and tonal layering to pigment texture and visual atmosphere.

Yet the appeal of his work lies not only in technique, but in the way he uses it to tell subtle stories of time, light, emotion, and memory.

In many paintings, the central “character” is not a defined figure but a dominant color, an atmosphere, a movement of light, or a thin veil of mist - elements that are intangible, yet become the soul of the artwork through his brushwork. His paintings do not demand interpretation; instead, they unfold slowly and naturally. Each translucent layer, each wash, each shifting light–dark passage sits quietly, allowing emotion to rise for those who linger long enough.

Born in Vietnam and raised in Poland, Dam Minh carries within him two cultures and two distinct memory lines. This creates parallel layers of identity in his art. 

In Vietnam, he revisits Hanoi and familiar landscapes with the eyes of someone who has left and returned - both intimate and refreshed. This interplay forms the foundation of his evolving artistic identity. 

“Forming Identity” offers viewers a chance to witness how Dam Minh’s practice has shifted - from technique to emotion, from form to color, from space to memory - revealing a coming-of-age narrative in which each painting becomes a chapter of a watercolor autobiography.

VnEconomy-Tuệ Mỹ

On its journey of globalization and supply chain modernization, Amway has long been recognized as a pioneer in integrating operational efficiency, technological innovation, and sustainable development. On the occasion of the Grand Opening of Amway’s Central Warehouse in Vietnam, Mr. Brian Kraus, Chief Supply Chain Officer, tells Vietnam Economic Times / VnEconomy of the significance of this new milestone in Amway’s global supply chain journey.

Amway Vietnam has established a Central Warehouse (CWH) in Binh Duong (Ho Chi Minh City), which is considered a major milestone in its global supply chain strategy. Can you tell us why Amway chose Vietnam as the location for one of its most advanced and large-scale projects?

Vietnam is one of Amway’s most dynamic and high-potential markets in the Asia-Pacific region. Over the years, we have witnessed consistent growth, a solid business foundation, and a passionate, dedicated network of Amway Business Owners (ABOs) here.

We entered Vietnam nearly 20 years ago, and it has consistently performed exceptionally well. Over the past eight years, we have seen continuous revenue growth, reaffirming how important Vietnam is to our long-term success. We have always held very high expectations for the Vietnam market.

The investment in Amway’s CWH in Vietnam is not only aimed at strengthening our domestic operational capabilities but also represents a key part of our regional supply chain optimization strategy - enhancing speed of service, reducing logistics costs, and improving the overall customer experience.

To support our future growth, we must ensure the right structure and capabilities are in place for our ABOs and their customers. That led us to invest in our new CWH in Vietnam, which is positioned as a flagship facility within Amway’s global network.

We are truly excited about this development and are pleased to celebrate it with our employees, business owners, and local government officials.

How do you envision the role of Vietnam in Amway’s global supply chain network over the next few years?

As the Vietnam market continues to grow, we intend to leverage our global supply chain and product portfolio to fully support that momentum. This new warehouse, equipped with state-of-the-art technology, will help us deliver the highest levels of quality, service, and operational efficiency in Vietnam.

In the next five years, Vietnam will not only serve as a strategic distribution hub for the local market but will also play an increasingly important role as a vital link in Amway’s global supply chain network connecting markets across Southeast Asia and beyond.

We expect to rely on this facility significantly in the years to come as we support increasing demand and prepare for further expansion.

Could you elaborate on the principle that “Innovation and creativity are woven into the company’s ADN.” How does CWH embody that spirit in practice? 

We celebrated our 66th anniversary in November, and innovation has been at the core of our business - across products, business operations, and supply chains - from Day 1. This principle strongly influenced the design of our Vietnam central warehouse.

The facility integrates several advanced systems, including a Pick-to-Light order-picking system that enhances speed and accuracy, state-of-the-art safety and fire-protection technology, and a highly-advanced warehouse management system. Innovation guides every step, from facility design to equipment installation and employee training, and the results are evident in the day-to-day operations of the warehouse.

This includes our commitment to high service levels for ABOs: delivering orders accurately, on time, with consistent quality. We incorporated innovation into every detail - equipment selection, material flow, and even sustainability considerations.

The Pick-to-Light system is a great example. While used in a few of our global facilities, this is the first time we are deploying it in Vietnam, and it sets a new benchmark for efficiency and quality in our global supply chain.

In addition, energy-saving systems, optimized layouts, and smart integration between shelving, conveyors, and our Warehouse Management System (WMS) help improve productivity and transparency and reduce any environmental impact.

These innovations not only make our operations faster and more precise but also set a new benchmark for efficiency and transparency, moving us closer to a smarter, more agile, and sustainable global supply chain.

You mentioned efficiency and sustainability factors that define global supply chain standards. How is Amway embracing the concept of a “green supply chain” through this project?

Amway has embraced green principles for decades - across our product design, our farming practices, and our supply chain. We grow our raw materials on more than 6,000 acres of certified organic farmland worldwide.

In the Vietnam CWH specifically, we implemented eco-efficient lighting systems and optimized material flows to reduce energy consumption, and adopted digital processes to minimize paper use. Approximately 75 per cent of business processes are automated, and we use recycled tote materials wherever possible.

Taken together, these efforts make the facility a strong example of a green and modern supply chain - one that will serve as a benchmark for Amway globally.

With advanced automation and international standards in place, what Key Performance Indicators (KPIs) does Amway use to evaluate the warehouse’s operational efficiency?

Our top priority is always employee safety. We design our systems and training programs to ensure that every employee comes to work - and goes home - safely.

Beyond safety, we focus on service quality: product accuracy, inventory availability, delivery timeliness, and the overall experience our ABOs receive when they open their orders. These indicators guide how we measure performance and how we continuously improve.

From a strategic perspective, how will the CWH project help Amway Vietnam move closer to its “Top 8 Global” goal, in terms of speed, service quality, and market trust?

We will measure the performance of the CWH based on key indicators such as order processing speed, delivery accuracy, optimal inventory levels, and customer satisfaction. 

By integrating advanced automation and our state-of-the-art WMS, we can monitor operational data in real time. This allows us to continuously improve processes to meet international standards for efficiency and transparency.

This project brings Amway Vietnam closer to its “Top 8 Global” goal by enabling faster deliveries, reducing waiting times for our ABOs, and ensuring consistent service quality. More importantly, it reinforces market confidence with a clear message that Amway is committed to long-term, serious, and sustainable investment in Vietnam.

This is a substantial investment for Amway - approximately $12 million over the next five years. Across our global manufacturing and distribution network, this facility stands out as one of the most efficient and advanced. It represents a new global benchmark and positions Amway Vietnam for stronger performance, higher service, and greater trust from the market.

What is your vision for Vietnam and your strategy for business expansion in the market?

We are very optimistic about Vietnam’s future. Over the next few years, we will introduce an exciting lineup of new, innovative products to our distributors. That will be a key part of making sure that we have the right product assortment to excite and retain our business owners in Vietnam.

We will also celebrate our 20th anniversary in the country during that time; an important milestone that underscores the commitment and achievements of our ABOs. Recognizing and supporting them will be a key priority as we continue to grow.

Vietnam is considered an attractive destination for global investors due to its demographic advantages and strong economic outlook. What trends do you see in consumer demand for nutrition and supplement products in the country?

Vietnam’s economy is expected to continue growing strongly. Globally - and certainly in Vietnam - we see a rising consumer focus on healthy living. Our vision at Amway is “helping people live better lives,” and this aligns closely with market trends.

Consumers are increasingly turning to nutritional supplements, wellness products, and high-quality skincare. We feel well positioned to meet those needs with products we develop and manufacture ourselves. Several of our upcoming product launches specifically aim to support healthier lifestyles among Vietnamese consumers.

As a global supply chain leader, what action do you take to navigate uncertainties and ensure supply chain stability across countries?

The supply chain landscape is dynamic, with new challenges emerging daily. To navigate this environment, we continually invest in advanced technologies and business systems that enable us to move inventory efficiently around the world.

We also invest heavily in our supplier partnerships - one of Amway’s core values is partnership, and it guides how we work with employees, governments, and suppliers.

By strengthening our manufacturing, quality, and distribution networks globally, we remain committed to maintaining control of our supply chain and delivering exceptional service to our business owners. You can expect to see Amway continue investing not only in Vietnam but across all our markets to build the strongest, most resilient supply chain possible.

Mr. Brian Kraus is Amway’s Chief Supply Chain Officer responsible for Supply Chain Planning, Procurement, Manufacturing, Engineering, Global Trade, Warehousing and Transportation across Amway’s global network. He ensures Amway’s products are sourced, produced, and delivered with exceptional quality and service to millions of customers in over 100 markets.

Mr. Kraus joined Amway in 2002, and throughout his tenure has served in key leadership roles, including most recently as Vice President of Global Manufacturing. In that position he led 2,300 people across 18 plants in six countries to safely deliver a consistent supply of cost-competitive, quality products to Amway’s markets.

-Trang Nhung

The project has a preliminary total investment capital estimated at nearly $448 million.

The People's Committee of southern Dong Nai province has approved  an investor's proposal for the Long Hung Bridge project (also known as Dong Nai 2 Bridge), which will connects the province and Ho Chi Minh City, to be implemented under the Public-Private Partnership (PPP) form.

The investor  is a consortium comprising Construction Corporation No. 1 - JSC (CC1), and Southern Infrastructure and Energy JSC. 

Previously, on November 10, the Provincial People's Council passed a resolution assigning the Provincial People's Committee as the competent authority to implement the investment project for the construction of Long Hung Bridge.

The bridge project and its approach roads have a total route length of 11.8 km, with the main bridge section spanning 2.34 km.

The approach roads on both sides are designed according to urban main road standards, with a design speed of 80 km/h. The cross-section consists of 6 motorized vehicle lanes and 2 lanes for rudimentary vehicles.

The project's starting point intersects with Ho Chi Minh City's Ring Road 3 at the Go Cong interchange in Long Phuoc Ward, Ho Chi Minh City, and the ending point intersects with National Highway 51 in Tam Phuoc Ward, Dong Nai Province.

The project has a preliminary total investment of VND11,758 billion (nearly $448 million) and is divided into three component projects.

Vneconomy-Hoài Niệm