Vietnam News
Da Nang to host "AI – New Driving Force for Development" conference
Da Nang will host an AI conference titled "Artificial Intelligence – A New Driving Force for Da Nang's Development" on May 9, the City People's Committee has announced.
The plenary session is expected to welcome around 500 delegates, including representatives from the Ministry of Science and Technology, the National Innovation Center (NIC), leading AI businesses and experts, as well as foreign diplomatic missions in Vietnam.
Speakers are expected to share global insights on AI development and applications, highlighting opportunities for Da Nang while addressing the challenges and proposing solutions needed to foster investment in the sector.
The same day, a specialized panel discussion titled "Infrastructure for AI Development in Da Nang City" will take place. Delegates and experts will examine the current state of data centers, high-performance computing (HPC) systems, and future plans for AI infrastructure development in Da Nang. The session will also explore solutions for enhancing computing and data storage infrastructure, aiming to improve accessibility for businesses and organizations utilizing AI technologies.
City leaders view the conference as a key opportunity to gather recommendations from experts and consultants to refine Da Nang’s policy framework and develop an AI-driven economic strategy. The goal is to fully leverage the city's existing strengths in technology and innovation.
Beyond policy discussions, the event aims to attract foreign businesses interested in launching AI startup projects in Da Nang. It will also seek investment funds to provide capital for startups while facilitating connections between entrepreneurs, investors, and leading experts in artificial intelligence and innovative entrepreneurship.
-Ngô Anh Văn
Vinh Phuc hosts forum on digital economy development, high-tech supply chains
A forum under the theme "Building a Local Digital Economy on the Foundation of High-Tech Supply Chains" was held on April 23 in the northern province of Vinh Phuc, marking a significant milestone in the province's efforts to establish a locally driven digital economy while integrating with the global high-tech supply chain network.
Chaired by the Provincial People's Committee, the forum was organized by the provincial Department of Science and Technology in collaboration with the National Innovation Center (NIC) and Dassault Systèmes Group (France), with additional support from NTT Group (Japan), Kami Manufacturing Technology JSC, and other international partners.
The primary objective of the event was to promote comprehensive digital transformation in Vinh Phuc by leveraging high-tech supply chains to drive sustainable and innovative economic development.
Key topics of discussion included: the application of high technology in building smart supply chains; policy recommendations to support small and medium-sized enterprises (SMEs) in joining the digital economy ecosystem; strategies to improve access to resources for tech startups; and strengthening connections between technology businesses and local authorities to co-develop a digital economy model tailored to Vinh Phuc’s unique needs
In his remarks, Mr. Vu Quoc Huy, Director of NIC, emphasized the forum's role in fostering collaboration and shaping the direction of digital economy development.
He further affirmed NIC's commitment to serving as a bridge between the Government, local authorities, businesses, and leading technology corporations to accelerate innovation and digital growth.
-Anh Nhi
PM outlines tasks to boost economic growth
Prime Minister Pham Minh Chinh signed an official dispatch on April 22, outlining key tasks and solutions aimed at driving Vietnam’s economic growth throughout the year.
The Vietnam News Agency quoted the PM's dispatch as reporting that the priorities would be given to boosting economic growth, maintaining macroeconomic stability, controlling inflation, and guaranteeing major economic balances.
Under the dispatch, the Ministry of Finance is tasked to assess the impact of the US’s reciprocal tariff policy on Vietnam and develop fiscal support packages for enterprises and workers in the affected sectors.
The State Bank of Vietnam is directed to monitor global and regional developments, particularly policy shifts in major economies.
The PM asked for stepping up measures to connect supply and demand, encourage e-marketplaces to stimulate the consumption of domestically produced goods.
The Ministry of Industry and Trade and relevant authorities are instructed to fully exploit Vietnam’s 17 existing free trade agreements, expedite ongoing negotiations, and initiate talks on new FTAs with potential markets. Urgent talks are also to be held with US agencies to negotiate a reciprocal trade agreement that is mutually beneficial.
The directive also includes guidance on tapping into new growth drivers; making breakthroughs on science and technology development, innovation, and digital transformation; building free trade zones and international financial centers; and developing the private sector.
-Vân Nguyễn
National strategy on waste prevention and control until 2035 approved
Under Prime Ministerial Decision No. 806/QD-TTg, singed by Permanent Deputy Prime Minister Nguyen Hoa Binh on April 22, the National Strategy on waste prevention and control until 2035 has been approved
The Government News quoted the strategy for reporting that it targets to cut administrative procedures and compliance costs for people and businesses, with a goal to rank Vietnam among top 50 countries in the world and top three ASEAN countries in terms of e-government and digital economy by 2030.
Preventive measures, supervision, inspection, examination, detection will be strengthened to deter wasteful behaviors.
Issues and incidents that cause great waste and frustration in public opinion, creating strong influence must be resolved.
Specifically, the strategy identifies eight groups of tasks and solutions to waste prevention and control:
- Completing policies and laws in the fields of socio-economic management and waste prevention and control;
- Building and streamlining the apparatus and building a contingent of effective and efficient cadres and civil servants;
- Effective managing and using resources, human resources, material resources, and enhancing sustainability; improving energy efficiency;
- Promoting administrative reform, with a focus on cutting administrative procedures and compliance costs for people and businesses;
- Resolving the long-standing problems of important national projects, key projects, low-efficiency projects, backlogs, prolonged causes of great loss and waste; weak commercial banks;
- Strengthening inspection, supervision, audit, investigation, and handling of waste cases;
- Raising awareness, promoting the role and responsibility of the Fatherland Front, organizations and people in preventing and combating waste;
- Strengthening the capacity of cadres and civil servants to carry out waste prevention and control work.
Earlier, on March 17, Prime Minister Pham Minh Chinh signed Directive No. 08/CT-TTg underscoring the importance of waste prevention and control.
The Government also established the Steering Committee for Wastefulness Prevention and Control in December 2024. The body is in charge of assisting the Prime Minister in researching, directing, and addressing important inter-sectoral tasks related to prevention and control of wastefulness.
-Phạm Long
Thanh Hoa's tourism industry grows well in five years
The tourism industry of central Thanh Hoa province records an average growth of 16.9% in the number of tourists and 34.4% in revenue in the 2021-2025 period.
In the five-year period, the province welcomed nearly 58.3 million visitors, including 2.5 million foreign tourists.
Total tourism revenue is estimated at nearly VND130 trillion ($5 billion).
In 2023 and 2024, the province ranked fourth among the 63 provinces and centrally-run cities of the country in terms of the number of tourists and the fifth in terms of turnover.
To boost tourism development, Thanh Hoa has promoted infrastructure development. The provincial authorities have recently approved investment policy of five tourism projects, bringing the total number of tourism projects in the province to 81 so far, with combined investment capital of nearly VND153 trillion ($5.88 billion).
-Nguyễn Thuấn
FPT partners with Sumitomo Corporation and SBI Holdings to develop AI
Vietnam's private FPT Corporation has announced a strategic partnership with Sumitomo Corporation and SBI Holdings - Japan’s leading conglomerates in the finance and industrial sectors.
The partnership is aimed at accelerating artificial intelligence (AI) adoption through the FPT AI Factory ecosystem, contributing to the advancement of sovereign AI in Japan.
Under this partnership, Sumitomo and SBI Holdings will each invest 20% in FPT Smart Cloud Japan, a subsidiary of FPT Corporation.
This partnership lays a critical foundation for delivering cutting-edge AI solutions to organizations and enterprises in Japan, expediting AI integration across all aspects of society and supporting the nation’s ambition to become a global AI leader .
-Bạch Dương
Hoa Binh province posts GRDP growth of 12.7% in Q1
Northern Hoa Binh province posted a GRDP growth of 12.7% in the first quarter of the year, according to a report from the provincial People’s Party Committee.
Sector-wise, agriculture, forestry, and fisheries expanded 4.19% year-on-year; industry and construction surged 27.18%; and services up 5.91%.
The industrial sector made an important contribution to the province’s growth with the Index of Industrial Production (IIP) soaring 33.32% compared to the same period last year.
Import-export activities recorded positive growth with total export revenue reached over $554.2 million, up 16.06% year-on-year.
In the three-month period, the province approved 10 new investment projects and allowed the adjustment of capital investment for 20 projects, totaling over VND3 trillion ($115 million).
The province is so far home to 750 active projects, including 39 foreign-invested projects with total investment capital of more than $522.55 million.
The provincial authorities set a growth target of over 10% for 2025.
-Vũ Khuê
Aviation authority asks domestic airlines to increase flights during holidays
The Civil Aviation Authority of Vietnam (CAAV) has instructed domestic airlines to add more flights, particularly those to and from Ho Chi Minh City, to meet demand on the upcoming National Reunification Day (April 30) and May Day holidays.
HCM City will organize many national-level activities to mark the 50th anniversary of the liberation of the south and National Reunification Day from April 20 to May 5, according to the CAAV.
Previously, the CAAV had asked Vietnamese carriers to enhance service quality and ensure flight safety to meet high travel demand during the upcoming holidays.
The CAAV urged airlines to increase their operations during off-peak hours.
On April 17, the newly-built Passenger Terminal T3 of Tan Son Nhat International Airport in HCM City officially handled the first commercial flight. The operation of the new terminal is expected to help ease pressure for the existing terminals of the airport and meet travelling demand of passengers during the holidays.
-Phương Nhi
Binh Dinh to auction 25 mineral mining areas
The Binh Dinh Property Auction Service Center in the south-central province of Binh Dinh has announced plans to auction mineral extraction rights for 25 mining areas in May 2025, including one site with completed exploration results and 24 sites yet to be explored.
The explored mining area is a sand mine for construction materials located in Van Canh District, covering 0.81 ha with an estimated reserve of 16,200 cu.m. The bid start prince for this site is VND84.3 million (over $3,250).
The remaining 24 mining sites, which have not yet undergone exploration, have a provisional bid start prince totaling over VND35.3 billion ($1.36 million). These include: 12 land-filling mines, four construction sand mines, three clay mines, three construction stone mines, and one foundry sand mine
Organizations and individuals wishing to participate in the auction must submit their applications between April 18 and May 6.
The auction will take place from May 22 to May 24.
-Hằng Anh
Hanoi to welcome new world-class mixed-use complex
Vietnam Construction and Import-Export Corporation (VINACONEX) on April 22 officially commenced construction on the Capital One mixed-use complex, featuring a commercial center, office space, serviced apartments, and an internationally standardized hotel.
The project aligns with the Prime Minister’s directive to organize groundbreaking and inauguration ceremonies for key infrastructure projects celebrating the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 – April 30, 2025).
Capital One is being developed on a site of more than 11,700 sq.m within the Kim Van – Kim Lu New Urban Area in Dai Kim Ward, Hoang Mai District—one of Hanoi’s rapidly growing hubs for infrastructure and urban development.
With a total investment of approximately VND3.9 trillion ($150.5 million), Capital One is designed as a multifunctional complex, comprising a commercial center, Grade A office space, serviced apartments, and a modern hotel built to international standards.
The project spans a total floor area of nearly 202,000 sq.m, including four basement levels and two towers reaching 30 stories. The construction density is limited to 40%, with the remaining space allocated for green landscapes, open areas, and community amenities.
-Phan Nam
Solid foundation supports the establishment of a housing development fund
Deputy Prime Minister Ho Duc Phoc has held a meeting with relevant ministries and sectors to explore the establishment of a national housing development fund.
The projected fund will include provisions for social housing, rental housing for workers, and rental or purchase options for individuals under 35 years old.
Based on a comprehensive review of the legal framework and financial mechanisms at both central and local levels, the Ministry of Finance has proposed a financial support mechanism for social housing development and outlined plans for the creation of the National Housing Development Fund.
During the meeting, representatives from the Ministry of Construction, the State Bank of Vietnam, the Ministry of Justice, and the Government Office exchanged and discussed the political, legal, and practical foundations for establishing the fund. They also deliberated on its functions, tasks, organizational model, scale, target beneficiaries, governing body, and funding sources to ensure the fund operates effectively and meets its objectives.
In his concluding remarks, Deputy PM Phoc emphasized that the establishment of the national housing development fund to support social housing, rental housing for workers, and housing options for individuals under 35 years old has solid political, legal, and practical foundations. He confirmed the fund's official name as the "National Housing Development Fund".
The National Housing Development Fund will be a State-established, off-budget fund, distinct from State budget expenditure responsibilities.
The Fund's resources are expected to be mobilized from various sources, including State budget allocations, voluntary contributions from domestic and foreign investors, revenue from the 20% land fund designated for social housing within commercial housing projects, contributions from organizations and individuals, and other lawful sources.
-Thanh Xuân
Hue calls for investment in Chan May – Lang Co Economic Zone
The People's Committee of Hue City has issued a decision approving the list of investment projects calling for investors in the city's economic and industrial zones for the 2025–2026 period.
With a total of 15 projects and an estimated investment capital of nearly VND47.5 trillion (over $1.7 billion), this initiative marks a significant step in attracting investment and optimizing the potential and advantages of the Chan May – Lang Co Economic Zone.
The announcement reflects Hue City's determination to strengthen its efforts in mobilizing non-budget investment resources, gradually transforming the economic zone into a dynamic, modern, and sustainable economic hub in central Vietnam.
According to the Hue City Economic Zone Management Board, since its establishment, the Chan May – Lang Co Economic Zone has hosted 55 active investment projects with a total registered capital exceeding VND97 trillion ($3.74 billion). This includes 15 foreign direct investment (FDI) projects, amounting to over VND56 trillion ($2.16 billion), accounting for 57.56% of the total registered capital.
Currently, the Chan May – Lang Co Economic Zone serves as an attractive investment destination for sectors such as resort tourism, seaport infrastructure, logistics, clean industries, high-tech industries, and environmentally friendly industries. The zone generates an annual revenue of nearly VND4 trillion (nearly $154 million) and contributes approximately VND300 billion (nearly $11.55 million) to the state budget.
-Nguyễn Thuấn
Imexpharm achieves VND594 billion in Q1 net revenue
On April 18, 2025, Imexpharm Corporation (HOSE: IMP) announced its Q1 2025 results, delivering a strong performance despite a highly volatile business environment, with all key metrics exceeding quarterly targets.
Financial highlights
Imexpharm demonstrated strong growth momentum from the start of the year, underpinned by solid revenue expansion, sustained margin strength, and enhanced operational efficiency. Gross revenue climbed 23 per cent YoY to VND672 billion ($26.88 million), achieving 23 per cent of the full-year target. Growth was supported by strong performance across both OTC and ETC channels and a broad, market-responsive portfolio.
Revenue from antibiotics continued to grow, while the cough medicine segment surged 42 per cent YoY, contributing 11 per cent of total revenue amid a spike in respiratory illnesses.
Profit before tax reached VND95 billion, driven by top-line growth and effective cost control, even as selling expenses rose with increased brand marketing across both channels. EBITDA grew 16 per cent YoY to VND126 billion ($5.04 million), with EBITDA margin steady at 21 per cent, reflecting stable operations and productivity across EU-GMP-certified factories.
The OTC segment rebounded strongly, particularly in Northern Vietnam. OTC revenue rose 25 per cent YoY, with the Northern market up 69 per cent, contributing 12 per cent of total OTC sales. Customer transactions increased 30 per cent YoY, reflecting successful localized promotions and brand building.
The ETC channel saw 27 per cent revenue growth, driven by deeper hospital engagement and fulfillment of national tender contracts. Imexpharm’s delivery of high-quality products further cemented its reputation in the healthcare sector.
Gross profit grew 30 per cent, outpacing revenue growth. COGS rose only 16 per cent, thanks to optimized production and promotional costs. The gross profit margin improved to 40 per cent, the highest quarterly rate since Q1 2024. Production volume at the IMP4 factory recorded a126 per cent increase, more than doubling YoY.
Mr. Nguyen An Duy (left), Deputy General Director, CFO of Imexpharm, presents a symbolic board donating 500 green trees to Dalat City's Youth Union. Photo: ImexpharmStrategic and ESG initiatives
On March 14, 2025, Imexpharm joined Da Lat’s tree-planting initiative as part of Lam Dong’s goal of planting 50 million trees by 2025. The activity coincided with the company’s 2025 Sales Marketing Congress themed “Tiên Phong Dẫn Lối” (Pioneering the Way Forward), underscoring its commitment to sustainability.
The company was also named among the Top 10 ESG Green Enterprises in the Pharmaceutical - Medical Device Sector, an initiative led by Viet Research in collaboration with Finance Investment Newspaper (Ministry of Finance), recognizing its ESG efforts aligned with international benchmarks.
In late March 2025, Imexpharm reaffirmed its dedication to the medical community through its sponsorship of two key scientific events in March: the 41st Annual ENT Scientific Conference in Da Nang and the 20th anniversary symposium of Thien Hanh General Hospital in Buon Ma Thuot.
In early April, Imexpharm hosted a national online symposium titled “Strategic Use of Antibiotics in Respiratory Infections Amid Multidrug Resistance”, drawing healthcare professionals from across the country. The event, which offered CPE credits, reflected the company’s thought leadership in rational antibiotic use and clinical education. A follow-up symposium is planned for late April.
In Q1, Imexpharm introduced 9 new SKUs and maintained 133 RD projects in its innovation pipeline. The Company also released its 2024 Annual Report, outlining past achievements and future strategies.
Inside an EU-GMP factory of IMP. Photo: ImexpharmMarket outlook
Vietnam’s pharmaceutical sector is poised for steady growth, bolstered by demographic shifts and increasing healthcare investments. Demand is expected to rise for EU-GMP-certified antibiotics and treatments for chronic conditions such as diabetes, cardiovascular diseases, and obesity. Domestic companies focused on innovation stand to benefit from evolving lifestyles and supportive regulatory reforms.
Commenting on the results, People’s Doctor, Pharmacist Tran Thi Dao, General Director of Imexpharm, said: “Imexpharm had an exceptional start to 2025, with strong revenue and profit growth and a record gross margin of 40 per cent. Our targeted investments in the Northern market paid off, and we are now focusing on high-tech, high-value products with advanced efficacy. This pivot will enhance profit margins and reinforce our long-term growth.”
The company will present its strategic roadmap for 2025, including innovation, market expansion, and value creation, at its Annual General Meeting of Shareholders on April 25, 2025.
-Diep Linh
Bac Giang International Logistics Center officially launched
The Bac Giang International Logistics Center was officially inaugurated on April 22, marking a major milestone in the northern province of Bac Giang's logistics infrastructure development.
Approved by the Prime Minister as a National Level II Logistics Center, the facility spans an area of 67 ha. It features a multifunctional warehouse system, including a customs-controlled warehouse, a duty-free warehouse, an e-commerce warehouse, and an automated warehouse.
With its strategic connectivity, the Bac Giang International Logistics Center serves as a crucial link between industrial parks and manufacturing plants in Bac Giang and other northern provinces.
It facilitates trade with border gates, road and rail ports, seaports, airports, and major economic hubs domestically and internationally, particularly strengthening connections between Vietnam, China, and the broader Asian region.
The province has identified logistics as a key service sector.
According to Bac Giang’s development plan for the 2021–2030 period, with a vision toward 2050, the province aims to establish eight integrated logistics centers covering nearly 500 ha, along with three inland container depots (ICD) and 33 inland waterway ports.
-Song Hoàng
InterContinental Hanoi Landmark72: A prime destination for MICE Groups
As Vietnam continues to attract international business and investment, the demand for venues that can accommodate corporate gatherings, conferences, and large-scale events is on the rise. Among the capital’s modern developments, InterContinental Hanoi Landmark72, located in Hanoi’s tallest skyscraper, is emerging as a notable hub for MICE (Meetings, Incentives, Conferences and Exhibitions) activities. This five-star hotel offers a blend of world-class service, cutting-edge technology, and ample space for various events and business gatherings. From a grand convention center to well-equipped meeting rooms and exceptional amenities, InterContinental Hanoi Landmark72 is an unrivaled destination for corporate travelers and event organizers.
Strategic location
Set in the busy My Dinh area, InterContinental Hanoi Landmark72 enjoys a prime location within the Hanoi Landmark complex. The hotel is easily accessible from both the city center and Noi Bai International Airport, providing convenience for corporate groups. Its close proximity to Hanoi’s central business district and key government offices adds to its appeal for those combining business engagements with travel.
World-class convention facilities
The hotel features a grand convention center designed to accommodate events of various sizes, from intimate business meetings to large-scale conferences and exhibitions. Its flexible layout and state-of-the-art technology, including high-speed internet, audiovisual systems, LED displays and lighting equipment, support seamless event presentations and interactions.
The hotel’s convention center also offers a range of services, such as dedicated event planning teams, on-site catering and custom event setups, which allow organizers to tailor each event to their specific needs. Whether it’s a corporate summit, trade show, or incentive program, the convention center can handle the most demanding MICE requirements.
Meeting rooms and business amenities
InterContinental Hanoi Landmark72 also offers a variety of meeting rooms for smaller gatherings or breakout sessions. These spaces are designed with functionality and comfort in mind, featuring elegant décor and the latest technology to facilitate productive discussions and collaborations. Whether for board meetings, seminars, or training sessions, the hotel’s meeting rooms provide the perfect setting for focused business activities.
The meeting rooms are equipped with high-definition screens, audio systems, and video conferencing tools, ensuring that guests can connect and communicate with colleagues and clients globally. The flexibility and range of meeting spaces make the hotel suitable for various types of corporate events, regardless of their size.
Accommodation and guest services
InterContinental Hanoi Landmark72 offers luxurious accommodations for MICE group attendees, with a total of 359 rooms and suites designed for comfort and sophistication. Each room and suite boasts stunning views of the city skyline and is equipped with high-end amenities to ensure a relaxing and productive stay. Guests can choose between King Rooms and Twin Rooms, providing flexibility to suit various preferences. After a long day of meetings or events, guests can unwind in the hotel’s fitness center or take a dip in the swimming pool.
InterContinental Hanoi Landmark72 offers luxurious accommodations for MICE group attendeesDining options to impress
Dining is also a highlight at InterContinental Hanoi Landmark72. The hotel’s restaurants — including 3 Spoons, Stellar Steakhouse and Stellar Teppanyaki — offer a diverse mix of international and local cuisine. These venues are suitable for business lunches, networking dinners, or casual gatherings. Q Bar and The Hive Lounge provide relaxed spaces for informal meetings or post-event drinks.
Commitment to Sustainable Events
InterContinental Hanoi Landmark72 is committed to the IHG Meetings for Good initiative, which emphasizes sustainability and reducing environmental impact. Notable efforts include the linen and towel reuse program to cut down on water and energy usage, and a plastic-free water service, replacing plastic bottles with refill stations and glassware in meeting spaces.
The hotel also implements a food waste reduction action plan, offering locally sourced, plant-based options and using reusable banquet menus and serviceware to minimize waste. With a dedicated event manager and customized services, InterContinental Hanoi Landmark72 ensures seamless and sustainable event planning.
Mr. Patrick Verove, General Manager of InterContinental Hanoi Landmark72From the management
“We take great pride in positioning the hotel as the premier destination for MICE groups in Hanoi,” said Mr. Patrick Verove, General Manager of InterContinental Hanoi Landmark72. “Our convention center and meeting rooms are meticulously designed to meet the diverse needs of our clients, ensuring a seamless and bespoke experience for each group. Recognizing the importance of precision and flexibility in corporate events, we provide tailored services and a dedicated team to support our clients at every stage. Our aim is to create an environment where business and leisure harmoniously converge, ensuring that every attendee enjoys a memorable experience, whether participating in a conference or unwinding after a day of productive meetings.”
Contact Information:
InterContinental Hanoi Landmark72
Address: Hanoi Landmark Tower, Me Tri ward, Nam Tu Liem District, Hanoi, Vietnam
Telephone: (+84) 024 3698 8888
Email: hanoilandmark72@ihg.com
Website: https://landmark72.intercontinental.com
-Diep Linh
Czech - Vietnam Business Forum held in Hanoi
The Ministry of Finance of the Czech Republic, in coordination with the Embassy of the Czech Republic in Vietnam, the Vietnam Chamber of Commerce and Industry (VCCI), and the Confederation of Industry of the Czech Republic, organized the “Czech-Vietnam Business Forum” in Hanoi on April 22.
Speaking at the forum, H.E. Zbynek Stanjura, Minister of Finance of the Czech Republic, emphasized that since the establishment of diplomatic relations in 1950, Vietnam and the Czech Republic have built and maintained a strong traditional friendship based on trust, equality, and mutual respect.
The bilateral relationship has continuously developed, especially with the two sides officially upgrading their ties to a Strategic Partnership earlier this year, opening a new chapter for deep and comprehensive cooperation across multiple sectors.
“Notably, the Czech Republic is currently home to the largest Vietnamese community in the European Union (EU). This is a vivid testament to the close ties between the two peoples and serves as a solid foundation for further sustainable and comprehensive development in economic, cultural, and social relations,” Mr. Stanjura stressed.
Mr. Minister Stanjura also highlighted the bilateral trade ties between Vietnam and the Czech Republic, with a turnover surpassing $4 billion last year, reflecting the great potential for economic cooperation between the two countries.
At the same time, he highlighted the strong entrepreneurial spirit and dynamism of the Vietnamese business community, believing that this factor will contribute to promoting greater connectivity and expanded cooperation between Vietnamese and Czech enterprises in the future.
Similarly, Deputy Minister of Finance Tran Quoc Phuong noted that as of the end of February this year, the Czech Republic had 42 valid investment projects in Vietnam with a total registered capital of over $91 million, mainly concentrated in the sectors of mining, processing, and manufacturing.
Besdies, Vietnamese enterprises have also invested in the Czech Republic with four projects, totaling approximately $1.54 million, mainly in wholesale, retail, and communications.
Deputy Minister of Finance Tran Quoc Phuong speaks at the forum. (Photo: Phuong Hoa)“Although these figures remain modest compared to the potential of Vietnam and the Czech Republic, they are nonetheless positive initial signs, reflecting the emerging and developing trend of two-way investment between the two countries,” the Deputy Minister remarked.
Currently, Vietnam is entering a new phase of development, aiming to become a high-income economy by 2045. In order to realize this vision, improving the quality and effectiveness of foreign investment attraction, especially from partners like the Czech Republic, plays a crucial role.
Therefore, Deputy Minister Tran Quoc Phuong proposed several specific directions for cooperation, aiming to lay a solid foundation for boosting bilateral investment flows in the coming time:
First, enhance the sharing of information on the investment environment, financial policies, capital markets, and business support mechanisms to provide both sides with clearer and more transparent guidance in strategic cooperation planning.
Second, effectively utilize the EU -Vietnam Free Trade Agreement (EVFTA), a key legal framework to facilitate two-way investment flows, particularly in priority sectors such as high technology, finance-banking, and innovation.
Third, promote cooperation in education and training for the financial sector, such as expert exchanges and modern financial management courses, to improve human resources quality in service of economic development.
Fourth, develop an international financial center in Vietnam with support from Czech partners, contributing to Vietnam’s deeper integration into the global financial value chain.
Finally, strengthen bilateral investment - trade - tourism linkages, foster exchanges and mutual understanding between the business communities of both countries, and facilitate the sustainable growth of investment flows.
Deputy Minister Tran Quoc Phuong emphasized that Vietnam is currently building an international financial center, and we look forward to cooperating with Czech partners to realize this goal, thereby helping Vietnam participate more deeply in the global financial value chain. The Ministry of Finance of Vietnam is committed to creating all favorable conditions for foreign investors in general, and Czech investors in particular, to achieve long-term, sustainable success in Vietnam.
-Phuong Hoa
Vietnam Economic Times April 21, 2025
-Vietnam Economic Times - VnEconomy
Vietnam Innovation and Private Capital Summit 2025 opens
The Vietnam Innovation and Private Capital (VIPC) Summit 2025 opened in Hanoi on April 22, bringing together over 1,000 delegates, including more than 200 investors from Asia and Europe.
The event was co-organized by the National Innovation Center (NIC), the Ministry of Finance, the Vietnam Private Capital Association (VPCA), Golden Gate Ventures, and Do Ventures.
In his keynote speech, Deputy Prime Minister Nguyen Chi Dung affirmed the Government’s unwavering support for innovation, pledging to collaborate with stakeholders to foster a dynamic ecosystem.
The Deputy Prime Minister Nguyen Chi Dung is addressing the Summit.The Deputy Prime Minister highlighted an unprecedented wave of investment in hi-tech sectors and innovation, with artificial intelligence (AI), particularly generative AI, emerging as a strategic focus for global investors.
He noted that sustainable development, green growth, and circular economy have become inevitable global trends, driving nations to prioritise innovation.
The financial sector is transforming through fintech solutions like digital payments, blockchain, and online lending, expanding access to capital and services for millions worldwide, the Deputy PM said, underscoring the critical role of innovation funds and private capital, citing models in Europe, the Republic of Korea, and the US.
Addressing the summit, Deputy Minister of Finance Nguyen Duc Tam emphasized VIPC 2025’s role in connecting stakeholders and positioning Vietnam as an attractive destination for innovation-driven capital flows in Southeast Asia.
He reiterated the commitment of the Vietnamese Government and the Ministry of Finance to supporting investors and creating favorable conditions for mobilizing capital in technology and innovation.
Vinnie Lauria, VPCA board member and founder of Golden Gate Ventures, noted that the forum is expected to help attract more global capital into Vietnam at a pivotal time in Vietnam’s development journey, becoming a strategic “destination” for investment capital sources.
VIPC 2025 features discussions on key industries, presentations of Vietnam’s investment policies and strategic vision, and updates on divestment and cross-border business opportunities in fintech, AI, and deep tech. The forum reflects Vietnam’s long-term ambition to become a regional innovation hub, particularly in high-tech manufacturing, capital market development, and international business expansion.
At the forum, NIC and VPCA signed a series of Memorandums of Understanding (MoUs) with three major Asian investment associations – the Korean Venture Capital Association (KVCA), the Singapore Venture Capital Private Equity Association (SVCA) and the Hong Kong Venture Capital and Private Equity Association (HKVCA). This collaboration has combined assets of $5 trillion.
-Khánh Vy
Vietnam's ambition to rise: Insights from the P4G Summit
Ms. Robyn McGuckin, Executive Director, Partnering for Green Growth and the Global Goals 2030 (P4G)
The Vietnamese Government has remained firmly committed to and proactive in promoting green growth and creating an environment conducive to sustainable development, as clearly demonstrated through pioneering and progressive policies. Notably, Vietnam’s efforts have not only encouraged businesses, from small and medium-sized enterprises (SMEs) to large corporations, to transition towards greener operations, but have also helped them see this transition as a real opportunity for growth, innovation, and the building of a more sustainable and resilient future. This progress reflects strong collaboration between the public and private sectors, and the Vietnamese Government deserves recognition for its achievements.
What’s most crucial now is to maintain and build upon this momentum. Sustained policy continuity and a clear regulatory framework are essential to guide businesses in navigating the green transition, knowing how to adapt, how to operate, and how to align with national sustainability goals. Equally important is the provision of catalytic funding and support, especially for startups and SMEs.
Many of these enterprises are also offering critical and urgently-needed solutions such as clean energy, green transportation, and clean water, all addressing the growing demands of society. Therefore, access to funding during this phase is vital and can determine whether a business survives and thrives.
Looking ahead, we are eager to expand our cooperation with Vietnam, with many promising initiatives being implemented under the P4G Summit framework. These include startup support programs, green growth market mapping activities, and the application of digital technology and AI to support the development of innovative enterprises.
I believe Vietnam is currently standing at a particularly significant crossroads in the field of green growth. This is not only a chance to develop solutions that meet domestic needs, but also an opportunity to bring those innovations to regional and international markets.
We are committed to continuing our support for our startup partners in Vietnam, helping them enhance their fundraising readiness, from improving pitch presentations and building compelling financial profiles to connecting with potential investors. Through this approach, we hope that innovative green enterprises in Vietnam will not only survive but thrive, contributing to the country’s sustainable future and generating positive global impact.
Dr. Mallé Fofana, Global Executive and ASIA Regional Director, Global Green Growth Institute (GGGI)
I believe the Vietnamese Government truly understands the vital role of policy in driving green growth. It’s encouraging to see that they also recognize the real-world challenges faced by startups and climate tech innovators, especially when it comes to accessing finance, navigating regulatory frameworks, and transitioning from traditional, carbon-intensive activities to more sustainable practices.
Green policies are not only the foundation for attracting green investment, but also act as a catalyst to accelerate the implementation of climate solutions. At present, Vietnam is exploring innovative policies, such as integrating AI into emissions management and reductions. AI holds the potential to cut emissions by 5-10 per cent over the next few years, and establishing a supportive policy environment for its application is a strategic and forward-looking move.
Another notable effort by the Vietnamese Government is the development of a green startup ecosystem map, which helps identify where each enterprise stands on its development journey and what challenges they face. This allows support to be more targeted and effective, ranging from the incubation to growth stages. Importantly, a significant portion of emission reductions is expected to come from technologies currently in their early stages of development. Therefore, prioritizing support for startups and climate innovation enterprises is critically important, not only for advancing the green economy but also for contributing meaningfully to national goals on emission reduction and climate change adaptation.
Vietnam is now demonstrating clear leadership in the green transition. The government is not only partnering with the private sector but also treating climate action as a global responsibility. Smart, consistent, and long-term policies will play a pivotal role in mitigating risks, boosting investor confidence, and channeling capital into Vietnam’s green and sustainable sectors.
In addition, financial tools such as de-risking mechanisms and blended finance will be essential solutions for Vietnam. These tools help lower investment barriers and create opportunities for the private sector to invest more boldly in green sectors. When combined with tax incentives or clear regulatory frameworks, they can further reveal the true potential of green innovation to businesses.
Ultimately, policy is part of a broader, long-term framework aligned with Vietnam’s net-zero emissions targets for 2030 and 2050. A stable, transparent, and consistent ecosystem will pave the way for climate startups, venture capital funds, and both public and private sectors to contribute effectively to Vietnam’s sustainable development goals in the years to come.
Mr. Bruno Jaspaert, Chairman, EuroCham Vietnam, and General Director, DEEP C Industrial Zones
A country like Vietnam is at a crossroads, where it must be ready to embrace sustainability, drive innovation forward, and position itself as a regional leader. Doing so will allow it to distinguish itself from other investment destinations. Change is never easy - it demands hard work, effort, and energy.
However, the process of sustainable development requires commitment, effort, and strong coordination from multiple parties. The biggest barriers we currently face include limited local management capacity, a lack of training opportunities, difficulties accessing green finance, and policy-related obstacles.
For example, Deep C is one of the pioneers in applying the new eco-industrial park standards developed by the UN Industrial Development Organization (UNIDO), and Vietnam is among only a few countries that have integrated these standards into its legal system. As a leader in this field, we have never requested financial support or received any incentives. However, if we want more developers to follow this path, it is essential to have discussions about the forms of public sector support for the private sector, especially in the development of green infrastructure.
We need to frankly acknowledge that developing sustainable infrastructure is often very costly. If Vietnam wants to expand the eco-industrial park model, there needs to be creative support mechanisms. It doesn’t necessarily have to be financial, as support can come in the form of time, such as extending land lease durations, or prioritizing research and development activities.
Vietnamese authorities have told me many times that the country wants to bring more innovation into the country. That’s no easy task. We need to create the right conditions to make it happen. A fixed tax rate might not be the most important factor. What matters is ensuring companies are motivated to bring innovation to Vietnam. That means smart incentives, like activities with a different social tax rate, investments that can be depreciated differently, or special tax statuses for foreign experts.
In addition, activities that require specialized skills and are also vital to Vietnam should be earmarked, and we need to focus on those skills. It is crucial to overhaul Vietnam’s education system so that the skills of its people align with the needs of investors who want to bring innovation here.
Mr. Tim Evans, CEO, HSBC
Even though the Vietnamese Government has worked hard on developing its legal framework, the lack of a detailed taxonomy, especially to define what is truly “sustainable” and “green”, remains a hindrance. Greater clarity on regulations would also reduce hesitation around large-scale sustainability projects that require complex financing solutions.
A second barrier is environmental, social, and governance (ESG) disclosure. With over 90 per cent of Vietnamese companies being small and medium-sized enterprises (SMEs), only listed companies are currently required to provide ESG performance and reporting data. Furthermore, much of this data is basic and lacks third-party verification. This, in turn, limits investor confidence, as the data is insufficient to derive accurate ESG ratings.
Additionally, Vietnam’s sustainability standards are not yet fully ready for future implementation. This means that financial institutions must rely on international standards and attempt to adapt them to the local market. However, these international standards are currently too advanced for most firms, which prevents them from accessing sustainable financing.
To improve financial policies that attract both public and private investors to support the green transition, Vietnam should focus on several key actions. For example, setting clear requirements for each credit instrument would allow banks to develop more robust green credit frameworks. Clear targets on green credit performance should also be established for each bank, such as setting a specific percentage of outstanding green loans relative to their total lending book.
Vietnam should also consider increasing credit growth quotas for green sectors. Providing incentives to motivate banks in their green transition could include offering a higher general credit growth cap to banks that meet or exceed green targets, and a lower cap for those that do not. Lowering the Required Reserve Ratio for green loan balances could also serve as a powerful tool to encourage green market growth.
Furthermore, Vietnam should develop an enhanced framework for green capital market instruments. Currently, the State Securities Commission (SSC)’s handbook, which guides the issuance of green bonds, is not a binding regulation. Introducing financial incentives for sustainable bond issuance, such as tax advantages, reduced regulatory fees, and other financial benefits, would help stimulate both domestic and international investor interest. For instance, Singapore launched the Sustainable Bond Grant Scheme in 2017 and the Green Sustainability-Linked Loan Grant Scheme in 2021, effectively lowering barriers to entry for sustainable bond issuers.
Finally, Vietnam should consider blending public and private sector efforts to support the green transition. Partnerships between the public and private sectors can help “crowd in” additional private finance. The demand for finance is so great that the only path to success is through collaboration.
Mr. Edwin Tan, Deputy CEO, Frasers Property Vietnam, Managing Director, Industrial Logistics (Southeast Asia)
Frasers Property Vietnam (FPV) is part of the Frasers Property Group, a multinational investor-developer-manager of real estate products and services across the property value chain with close to S$48.9 billion ($37.25 billion) in total assets under management (AUM). The Group has real estate footprints across 20 countries and territories and its significant Industrial Logistics (IL) business stands at more than S$15 billion ($11.42 billion) AUM across Australia, Europe, and Southeast Asia, predominantly in Thailand, Vietnam, and Indonesia.
In Vietnam, FPV currently operates over 300,000 sq m of built-up industrial and logistics space in southern Binh Duong province and northern Bac Ninh, Hung Yen, and Quang Ninh provinces. With a strong growth trajectory, FPV is on track to reach nearly 1 million sq m by 2028. Expanding beyond its industrial and logistics roots, FPV’s portfolio now includes premium commercial real estate, exemplified by Melinh Point. This Grade-A office building in District 1, Ho Chi Minh City. FPV has also made a strong mark in the residential sector with Q2 Thao Dien, a high-end residential and mixed-use development. Fully handed over to residents, the project now features active management of its commercial components, including Worc@Q2, a modern high-rise office tower.
Real estate contributes nearly 40 per cent of carbon emissions globally and over 70 per cent of a city’s emissions. Hence, sustainability has always been a key area of focus for Frasers Property. We embarked on our sustainability journey in 2006. Across the real estate lifecycle, we must lead and act as a responsible investor, developer, and manager.
We are committed to achieving net-zero carbon emissions for the build environment, creating lasting share value for people, the planet, and society. We are making progress on environmental, social, and governance practices (ESG) on different fronts, from sustainable innovation to green certification and climate adaptation. Frasers Property is the first SGX-listed company to fully commit to net-zero carbon emissions by 2050, encompassing Scope 1, 2, and 3 emissions. In Vietnam, we are the first real estate company with SBTi-approved targets. Our goal is to install 215 MW of renewable energy capacity on our properties by 2030 (~15MW in Vietnam).
Frasers Property is driving innovative solutions for an effective and sustainable energy transition, supporting Vietnam’s ambitious net-zero goal to create lasting positive impact. Our Industrial Service Centre (ISC) is a first-of-its-kind in Vietnam, and we build an ISC in every industrial development, offering a diverse range of amenities to enrich industrial life.
Last but not least, we are advancing the agenda on responsible investment. One of our sustainability goals is to finance the majority of our new sustainable asset portfolios with green and sustainable financing by 2024. To date, the Group has secured approximately $15.1 billion in green or sustainability-linked loans and bonds. Frasers Property is one of the largest issuers of green and sustainable financing among SGX companies. This makes us more attractive to the increasing number of investors and partners that consider ESG factors when making investment decisions. Banks have also accelerated strong support for green loans versus traditional loans as part of their commitment to make their portfolio more sustainable.
This ongoing dedication, guided by a consistent strategy, will bring meaningful and lasting positive impact.
Ms. Thai Huong, Founder and Chairwoman, TH Group Strategy Council
Vietnam hosting the P4G Summit 2025 is a clear testament to the country’s increasingly prominent role in global efforts to promote green growth and sustainable development. In particular, this year’s theme of “Sustainable and People-Centered Green Transition” resonates fully with the development philosophy the TH Group has adhered to since its inception.
We firmly believe that true development is only sustainable when it is based on “Mother Nature”, respecting the laws of nature and putting people at the core. That’s why we have built a complete, closed-loop high-tech agricultural ecosystem, where advancements in AI, global big data, the green economy, and the circular economy are applied thoroughly.
Mastering technology and data not only helps TH optimize costs and improve productivity, but more importantly enables us to create clean, entirely natural products that meet international standards, earning the trust of domestic consumers and being embraced globally. This model has helped us maintain double-digit growth rates, even during difficult periods such as economic crises and global pandemics.
More importantly, this is a model that contributes to shaping a sustainable agricultural economy and a green and circular economy, restoring the greenness of the land and nature, using resources efficiently, and simultaneously creating sustainable livelihoods for farmers. As a result, farmers are no longer outsiders but become a key link in the modern value chain.
Today, the green economy, combined with innovation, is not just a trend but truly brings practical and long-lasting benefits. However, for this trend to spread widely and have profound effects, the role of public-private cooperation is extremely important.
First, we need strong, coherent, and appropriate policies to lead businesses and encourage “pioneers” in each field.
Second, we need to promote the building and sharing of data between businesses. Linking and sharing experiences is the shortest path to integrating technology into production and business processes, creating an ecosystem of mutual learning and development.
Third, economic development must go hand-in-hand with improving the quality of life and physical well-being of the people. Investment in high-tech agriculture, the green economy, and the circular economy not only brings clean, nutritious products but also strategically invests in preventive healthcare, public health, future generations, and national sustainability.
I believe that with the ambition to rise, with an innovative foundation, and the collaboration of the entire ecosystem, Vietnam will successfully seize the opportunities presented by Industry 4.0, realizing the goal of green growth and making strong strides forward into a “New era - the era of the nation’s rise”.
Ms. Le Thi Hong Nhi, Deputy General Director of Communications, External Affairs and Sustainable Development, Unilever Vietnam
In the context of Vietnam actively promoting green transition through progressive policies such as the National Action Plan for the Circular Economy, the Law on Environmental Protection 2020, and the Extended Producer Responsibility (EPR) system, we see this as the ideal time for the private sector to play an increasingly proactive and profound role in creating sustainable solutions.
One of the greatest challenges facing both the world and Vietnam is the issue of plastic waste. With strong determination, the Vietnamese Government has implemented a host of important initiatives, including the National Action Plan on Marine Plastic Debris Management, with the goal of reducing 75 per cent of plastic waste entering the oceans by 2030, and gradually eliminating single-use plastics in coastal areas. Vietnam is also the first country in ASEAN to adopt mandatory EPR, requiring that producers and importers be responsible for managing the lifecycle of their products and packaging.
In response to the government’s call, since 2020, Unilever Vietnam has been a pioneer in collaborating with the Ministry of Agriculture and Environment to establish “Public-Private Collaboration (PPC) to Promote a Circular Economy for Plastic Waste” and many other sustainable development activities.
However, the green transition process still faces many barriers. The infrastructure for waste segregation at the source is not yet complete, recycling technology, particularly for flexible plastics, is still limited, while policies have not yet strongly encouraged the use of recycled materials. EPR, though a significant step forward, still requires adjustments to better support the domestic recycling industry.
To overcome these challenges, we hope that Vietnam can accelerate technological innovation and support local innovators through multilateral cooperation models between educational institutions, startups, small and medium-sized enterprises (SMEs), and global corporations.
At the same time, it is essential to strengthen the policy framework to develop a high-quality recycling industry, particularly by adding mechanisms to encourage the use of recycled plastics in EPR regulations to ensure stable outputs for the domestic recycling industry. The effective use of the Environmental Protection Fund from EPR fees is crucial to fund new technologies, support startups, and drive the application of creative solutions in the recycling sector. Investment in waste sorting and collection infrastructure at the source is also a vital foundation to build a sustainable circular economy ecosystem.
The journey to a green transition cannot be led by one side alone; only when the public and private sectors truly accompany each other, with mutual commitment and joint action, can innovation become a practical driver for sustainable development.
Mr. Truong Sy Ba, Chairman and CEO, Tan Long Group
Green and sustainable agriculture is becoming an urgent requirement in the face of climate change impacts, market volatility, and shifting consumer trends. Future food security is not just about quantity, but about being “Sufficient - Right - Sustainable”. In recent years, I have observed clear interest from our partners and customers in clean production processes that meet environmental, social, and governance (ESG) criteria or certifications for sustainable farming practices. I believe that investing in ESG and sustainable agriculture is an investment in the future, where product quality, consumer health, farmers’ rights, and the stability of ecosystems are all placed at the center.
In line with the global trend of green transformation, we proactively participate and accompany government and international organizations’ sustainable farming programs. Notable examples include the One Million Hectares of High-Quality, Low-Emission Rice project, led by the Vietnamese Government, or the “Transforming the Rice Value Chain to Combat Climate Change and Move Towards Sustainable Development in the Mekong Delta” project, funded by the Embassy of Australia in Vietnam and the Netherlands Development Organisation (SNV), in cooperation with the International Finance Corporation (IFC). This is a strategic direction aimed at creating modern agriculture that is climate-resilient and develops harmoniously with the ecological environment in Vietnam.
We do not follow a path that focuses on production volume at the cost of depleting resources for the future. Tan Long’s practical model is one of “from root to tip”, from production to finished products with traceability, ensuring quality control according to international integration standards.
Currently, Vietnam is facing a huge and transformative opportunity in the journey of food system transformation, opening the door to an era of sustainable, inclusive, and climate-resilient development. This is not only an inevitable global trend but also a driving force for Vietnam to redefine how we produce, distribute, and consume food in a greener, safer, and more efficient manner. If we take advantage of this moment, we can build an intelligent agricultural ecosystem that ensures food security, enhances the value of Vietnamese agricultural products in international markets, and improves the livelihoods of millions of rural people.
With the achievements from our business practices and production, along with our ambitious goals, we are committed to continuously striving to develop green and sustainable agricultural models, contributing effectively to the common goal of creating a sustainable and flexible food system for the future in the context of sustainable development trends in Vietnam.
Mr. To Dung Thai, Chairman of the Member Council, Vietnam Posts and Telecommunications Group (VNPT)
The world is undergoing a strong transformation, opening a new era where technology, the environment, and people develop harmoniously, all heading towards a green and sustainable future. In this context, green transformation and innovation are no longer strategic choices but have become prerequisites for countries and businesses to survive, grow, and establish their position on the global map.
Seizing this inexorable trend, we have not only chosen to participate but also proactively taken on the role of leading the green transformation and innovation process in Vietnam. With a long-term vision, we see green transformation as the foundation for sustainable development, realized through the use of clean energy, reducing emissions, limiting pollution, and protecting the living environment.
In the field of information technology and telecommunications, this direction is embodied by the development of green infrastructure and smart infrastructure, such as energy-efficient data centers, renewable energy applications, and the integration of environmentally-friendly cloud computing solutions.
In line with Resolution No. 57 from the Politburo on breakthroughs in science, technology, innovation, and national digital transformation, we have identified three key tasks. First, to accelerate investment in research and development (RD), focusing on strategic technologies such as AI, big data, the Internet of Things (IoT), 5G, and 6G, to create a foundation for innovation and enhance competitiveness.
Second, to build and deploy modern digital infrastructure, including 5G networks, large-scale data centers, and national digital platforms, to meet the needs of comprehensive digital transformation. Third, to develop a high-quality digital workforce through in-depth training and attracting domestic and international talent, ensuring the ability to sustainably implement technological strategies.
Sustainable development is not only a long-term vision but also a core strategy, demonstrated through specific actions and clear responsibilities towards the country and the future. We are committed to working alongside the government, international partners, and the business community to turn today’s aspirations into tomorrow’s reality in the journey of green transformation and innovation.
-Linh Tong
E-commerce sales surpass $3.9 billion in Q1 of 2025
According to the Q1 2025 Online Retail Market Report and Q2 Forecast report releases recently by data analytics platform Metric, the combined sales of Vietnam’s 4 largest e-commerce platforms (Shopee, TikTok, Lazada, Tiki) reached VND 101.4 trillion ($3.91 billion) in the first 3 months of 2025. This represents a 42.29 per cent jump compared to the same period of last year.
The total number of products sold through e-commerce platforms in the first quarter also reached 950.7 million, up 24 per cent year on year.
Notably, this revenue growth has led to a significant reshuffling of market share. TikTok Shop recorded a remarkable sales growth of 113.8% in the first quarter, raising its market share from 23 per cent to 35 per cent. This surge reflects the growing consumer preference for video-based “shoppertainment” experiences.
Meanwhile, despite a 29.3 per cent increase in revenue, Shopee saw its market share slip from 68 per cent to 62 per cent underscoring the mounting competitive pressure in the sector. Lazada and Tiki also experienced steep declines in sales, with losses of 43.5 per cent and 66.6 per cent respectively.
Metric highlighted the rapid consumer shift toward content-driven platforms like TikTok Shop as a critical signal for e-commerce platforms to recalibrate their development strategies.
The first quarter of 2025 also saw a sharp decline in the number of active small retailers, with over 38,000 shops disappearing from the market compared to the same period last year. Conversely, the number of high-performing sellers rose substantially, particularly those generating over VND 50 billion ($1.92 million) in revenue, which nearly doubled (up 95 per cent) from the first quarter of 2024.
According to Metric, the retreat of small-scale sellers is making way for larger, more capable vendors with superior operational resources.
Consumers are increasingly gravitating toward official branded stores (Mall shops), making them a key driver of e-commerce growth. Although they account for just 3 per cent of total sellers, these Mall shops contributed 26.7 per cent of total sales on Shopee and TikTok Shop, highlighting their pivotal role in generating value. This trend reflects growing consumer prioritization of authenticity and service reliability amid widespread concerns over substandard products.
Imported goods on Shopee are gaining ground over domestic sellers thanks to their competitive pricing, wide range of designs, and alignment with local consumer tastes. In the first quarter of 2025, imported products achieved VND 3.6 trillion ($134.78 million) in sales with over 80 million units sold, reflecting a 12.2 per cent increase in revenue and a 7.18 per cent rise in volume.
Despite accounting for only 5.9 per cent of total market share, imported items continue to attract buyers due to their affordability and diversity, with the average price per product standing at just VND 45,000 ($1.73). This points to a strong consumer inclination toward high-volume, low-cost purchases, intensifying pressure on domestic vendors—particularly in the mass-market segment.
This growing competition poses a major challenge for local sellers, pushing them to enhance product quality and rethink their pricing strategies. In this context, advantages such as faster delivery and deeper local market knowledge will be crucial for domestic businesses looking to defend their market share.
Niche categories are showing impressive momentum, with strong potential for breakout growth in the near future. In the first 3 months, beauty products, home living, and women’s fashion remained the top-performing categories on e-commerce platforms, with total revenues reaching VND 18 trillion ($693.17 million), VND 13.8 trillion ($531.52 million), and VND 11.9 trillion ($458.32 million) respectively.
Meanwhile, the dominance of mid-range products became increasingly evident. The VND 100,000–200,000 ($3.85- 7.7) price bracket led the way in both revenue and units sold, increasing its market share from 22.7 per cent to 25.9 per cent. In contrast, the share of premium items priced over VND 1 million ($38.5) declined from 19.4 per cent to 17.2 per cent. This segmentation underscores the strong potential of the mid-range segment, particularly in beauty, fashion, and baby products.
Among the top 10 highest-grossing brands, the majority belonged to the beauty sector. Tech giants, while still posting strong numbers, showed signs of deceleration. Samsung and Xiaomi ranked second and third respectively in revenue in Q1, but experienced year-on-year declines of 28.4 per cent and 17.1 per cent. In contrast, Apple maintained its top position, recording a revenue increase of approximately 58.3 per cent compared to the same period last year.
Looking ahead, Metric.vn forecasts that total industry revenue in Q2 2025 will reach VND 116.6 trillion ($4.49 billion), with product volume estimated at 1.112 billion units, representing quarter-over-quarter growth of 15 per cent and 17 per cent respectively. This growth is expected to be fueled by a range of favorable factors, including the mid-year promotional campaigns such as summer sales festivals, and an increasingly stable online shopping behavior. Consumer spending is also showing a clear shift toward essential goods, health care, and high-quality products with transparent origins.
In addition, e-commerce platforms are continuing to invest heavily in logistics, livestream shopping, and seller support tools, which are enhancing the overall shopping experience and driving higher conversion rates. All these factors together reinforce optimism around the e-commerce sector’s recovery and growth momentum heading into the second quarter of 2025
-Viet An